The increasing importance of soft skills in marketing jobs, such as creativity
published on 06.02.24
In an era where creativity becomes the cornerstone of marketing success, TBS Education Barcelona is at the forefront of nurturing the next generation of marketing leaders through its MSc in Brand Management & Creativity.
As the global job market anticipates the creation of 2.9 million new marketing roles in the coming years, the demand for professionals equipped with both creative and analytical skills has never been higher.
The Rise of Emotional Branding and AI in Marketing
Fabien Pecot, a renowned professor at TBS Education Barcelona, underscores the shift towards a more human-centric approach in brand management. This evolution is fueled by the recognition of emotional branding’s power to connect with consumers on a deeper level, driving their purchasing decisions and brand loyalty. Furthermore, the integration of artificial intelligence in branding strategies is revolutionizing how marketers analyze data, automate tasks, and enhance creative output, marking a significant trend for 2024 and beyond.
Where Creativity Meets Strategy
The MSc in Brand Management & Creativity at TBS Education Barcelona is designed to prepare students for the dynamic challenges of the marketing sector. This program not only focuses on foundational marketing strategies and digital skills but also emphasizes the creative aspects that set brands apart in a competitive landscape.
Students will learn to identify societal trends and leverage them creatively, ensuring their brand strategies are both innovative and impactful.
Navigating New Design Trends with Expertise
Adapting to the ever-changing preferences of consumers is crucial for brand managers. The program addresses this need by equipping students with the knowledge to navigate new design trends, including maximalist, vintage, and retro influences. This prepares graduates to create compelling brand images that resonate with target audiences and stand the test of time.
A Gateway to International Career Opportunities
With an optional 4-to-6-month internship at top national or international companies, the MSc in Brand Management & Creativity offers students hands-on experience in the real world of marketing. This invaluable exposure, combined with the program’s focus on creativity, strategic thinking, and trend identification, positions graduates for success in a variety of roles, from brand specialists to marketing executives and beyond.
As the demand for marketing professionals with a blend of creative and analytical skills continues to rise, TBS Education Barcelona’s MSc in Brand Management & Creativity stands out as a pivotal stepping stone for those aiming to excel in this vibrant field. Located in Barcelona’s thriving business ecosystem, the program not only offers cutting-edge education but also a path to becoming a leader in the future of marketing.
Why is creativity considered more valuable than hard skills in marketing?
Creativity is increasingly valued in marketing because it drives innovation, engages consumers on an emotional level, and differentiates brands in a crowded marketplace. As digital technologies automate many technical tasks, the ability to think creatively and develop unique branding strategies becomes a key competitive advantage.
What are the emerging trends in branding for 2024?
Key branding trends for 2024 include a greater emphasis on emotional branding, leveraging artificial intelligence for more efficient and creative marketing tasks, and adapting to new design trends that reflect maximalist, vintage, and retro aesthetics to resonate with consumer preferences.
What skills are necessary to succeed in the future marketing landscape?
Success in the future marketing landscape requires a mix of analytical skills to interpret data, creative thinking to develop innovative strategies, emotional intelligence to connect with consumers, and adaptability to embrace new technologies and trends.
How does TBS Education Barcelona’s program prepare students for these trends?
TBS Education Barcelona’s program focuses on equipping students with a deep understanding of strategic brand management, creativity, and innovation in marketing. It combines theoretical knowledge with practical projects, exposure to industry professionals, and an optional internship, ensuring students are ready to tackle the challenges of the modern marketing world.