The innovative MSc Digital Marketing & Analytics program provides advanced training in data-driven marketing, equipping students with the latest skills and knowledge to succeed in today’s data-rich business environment.
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Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape.
In this MSc program, students will learn how to use the newest AI tools: prompting, image generation, text to video, social network analysis, natural language processing, etc… and how to apply them to create successful digital marketing campaigns. Then to put things into practice, the course will also allow you to get hands-on experience during a curricular 4-to-6-month internship with a top national or international company.
With a deeply practical focus, the digital marketing program will allow you to work on impactful projects with real companies that will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics who will lead you to a 360º immersion in the international marketing sector.
Everything you need to launch your career in digital marketing!
Learn how to combine multichannel digital strategies with data analytics to make decisions in the fast-growing marketing field. The TBS MSc Digital Marketing & Analytics program delivers a perfect blend of marketing strategy and analytics mastery that modern marketing roles require.
TBS Education is part of an elite group, representing the top 1% of business schools worldwide, accredited with the prestigious “triple crown”: AACSB, AMBA, and EQUIS. TBS has also achieved remarkable standings in various respected rankings:
The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.
The degree aligns with the industry demand for top digital marketing and analytics talent. Companies across all sectors are seeking data-savvy marketers who can leverage analytics to optimize digital marketing strategy and campaigns.
This Digital Marketing program prepares students for these coveted roles.
The MSc Digital Marketing & Analytics equips students with highly demanded skills in the marketing industry regarding emerging technologies like AI: prompting, image generation, text to video, social network analysis, natural language processing, and more. The MSc also offers accreditations from companies like Google and Meta.Â
The curriculum is carefully crafted to provide students with a well-rounded understanding of digital marketing, analytics, and their integration.
The program features instruction from our leading marketing and analytics faculty, as well as guest lectures from successful digital marketing and analytics professionals.Â
The program’s curriculum is delivered by faculty members who are not only academically renowned but also have extensive industry experience. The guest lectures cover a range of topics, from data-driven marketing strategies and customer analytics to digital advertising and social media analytics. These sessions are designed to complement the academic curriculum, providing students with a holistic view of the marketing and analytics landscape.
This direct exposure to industry leaders provides students with a unique opportunity to understand the dynamics of the marketing world, learn about the latest trends and technologies, and gain perspective on the future direction of the industry.
Choosing our Digital Marketing and Analytics program will immerse you in a curated range of practical exercises designed to enhance your expertise in marketing, fostering the development of professional competencies in these fields:
Students will receive preparation to acquire the listed certifications, which are included as an extra benefit of their program:
TBS Education will fund the access to the learning platform and the examination fees.
Additionally, students will have access to OpenAI’s ChatGPT 4.
Studying the MSc Digital Marketing & Analytics program will provide you with a proven boost to your employability.
In fact, more than 97% of our MSc graduates find employment within 6 months of graduation.
Our Career Starter Service also has its part to play, with 63% of our digital marketing internships ending in job offers from leading companies.
Our Soft Skills Certificate, which is integrated in the program classes, will allow you to acquire the soft skills that are valued within the digital marketing sector.
Our faculty, in collaboration with TBS Career Services, will provide you with personalized coaching tools to develop your career in digital marketing.
Barcelona has established itself as a prominent digital hub, known for its innovative ecosystem and vibrant technology scene. The city has become a magnet for startups, tech companies, and digital nomads, attracted by its entrepreneurial spirit, advanced digital infrastructure, and supportive business environment.
Barcelona is one of the top tech cities in Europe. In fact, in terms of tech, it’s pretty much at the top of all the rankings:
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This program prepares students to navigate the dynamic digital marketing landscape, combining marketing expertise with analytics skills to drive business growth and success in the digital era.
Check if you meet the requirements to access  the MSc Digital Marketing & Analytics at the TBS Education – Barcelona campus.
Find the scholarship that best suits your profile and start imagining your future digital marketing or analytics career with TBS Education.
The state-of-the-art building can host 1,100 students and is located in Barcelona’s innovation district.
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