Learn how to combine multichannel digital strategies with data analytics to make decisions in the fast-growing marketing field. The TBS MSc Digital Marketing & Analytics program delivers a perfect blend of marketing strategy and analytics mastery that modern marketing roles require.

4-year bachelor’s degree holders
3-year bachelor’s degree holders
Year Program

🌎 Barcelona

👨‍🎓 90 ECTS

📰 Full Time

📅 02 October 2024

A perfect blend of marketing strategy
and analytics mastery

The innovative MSc Digital Marketing & Analytics program provides advanced training in data-driven marketing, equipping students with the latest skills and knowledge to succeed in today’s data-rich business environment. Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to leverage data-driven insights to develop effective marketing strategies in the digital landscape.

In this MSc program, students will learn how to use the newest AI tools: Prompting, Image Generation, Text to video, Social Network Analysis, Natural Language Processing, etc… and how to apply them to the marketing context. Furthermore, it will also allow you to get hands-on practice during an optional 4-to-6-month internship with a top national or international company.

With a deeply practical focus, the program will allow you to work on impactful projects with real companies that will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics who will lead you to a 360º immersion in the international marketing sector.

1 %
of graduates employed within 4 months

This program prepares students to navigate the dynamic digital marketing landscape, combining marketing expertise with analytics skills to drive business growth and success in the digital era.

Check if you meet the requirements to access this MSc program at the TBS Education – Barcelona campus.

Find the scholarship that best suits your profile and start imagining your future career with TBS Education.

The state-of-the-art building can host 1,100 students and is located in Barcelona’s innovation district.

Reasons to study the MSc Digital Marketing & Analytics

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10 reasons to choose TBS Education Programs

  • Barcelona
  • English
  • 18,500€ to 22,100€
  • 1 year
  • 90 ECTS
  • Full Time
  • 02 October 2024