MSc Digital Marketing & Analytics

TBS Education is part of an elite group, representing the top 1% of business schools worldwide, accredited with the prestigious “triple crown”: AACSB, AMBA, and EQUIS. TBS has also achieved remarkable standings in various respected rankings:

• It secured the 54th position in the Financial Times European Business Schools ranking in 2024.
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• In terms of ecological transition commitment, it was ranked 7th in 2024 by Change NOW/Les Echos START.
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• Additionally, TBS Education was placed 12th in Le Figaro’s ranking of French business schools in 2024.

The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.

The degree aligns with the industry demand for top digital marketing and analytics talent. Companies across all sectors are seeking data-savvy marketers who can leverage analytics to optimize digital marketing strategy and campaigns.

This Digital Marketing program prepares students for these coveted roles.

The MSc Digital Marketing & Analytics equips students with highly demanded skills in the marketing industry regarding emerging technologies like AI: prompting, image generation, text to video, social network analysis, natural language processing, and more. The MSc also offers accreditations from companies like Google and Meta. 

The curriculum is carefully crafted to provide students with a well-rounded understanding of digital marketing, analytics, and their integration.

The program features instruction from our leading marketing and analytics faculty, as well as guest lectures from successful digital marketing and analytics professionals. 

The program’s curriculum is delivered by faculty members who are not only academically renowned but also have extensive industry experience. The guest lectures cover a range of topics, from data-driven marketing strategies and customer analytics to digital advertising and social media analytics. These sessions are designed to complement the academic curriculum, providing students with a holistic view of the marketing and analytics landscape.

This direct exposure to industry leaders provides students with a unique opportunity to understand the dynamics of the marketing world, learn about the latest trends and technologies, and gain perspective on the future direction of the industry.

Choosing our Digital Marketing and Analytics program will immerse you in a curated range of practical exercises designed to enhance your expertise in  marketing, fostering the development of professional competencies in these fields:

Students will receive preparation to acquire the listed certifications, which are included as an extra benefit of their program:

• • Google Analytics
• • Google Ads
• • Hubspot
• • Data Visualization with Tableau Desktop Specialist
• • Cloud Computing with Microsoft Azure Fundamentals

TBS Education will fund the access to the learning platform and the examination fees.

Additionally, students will have access to OpenAI’s ChatGPT 4.

Studying the MSc Digital Marketing & Analytics program will provide you with a proven boost to your employability. 

In fact, more than 87% of our MSc graduates find employment within 4 months of graduation. 

Our Career Starter Service also has its part to play, with 63% of our digital marketing internships ending in job offers from leading companies.

Our Soft Skills Certificate, which is integrated in the program classes, will allow you to acquire the soft skills that are valued within the digital marketing sector. 

Our faculty, in collaboration with TBS Career Services, will provide you with personalized coaching tools to develop your career in digital marketing.

Barcelona has established itself as a prominent digital hub, known for its innovative ecosystem and vibrant technology scene. The city has become a magnet for startups, tech companies, and digital nomads, attracted by its entrepreneurial spirit, advanced digital infrastructure, and supportive business environment.

Barcelona is one of the top tech cities in Europe. In fact, in terms of tech, it’s pretty much at the top of all the rankings:

• • Barcelona is the 1st best Tech non-capital city in the world.
• • The Financial Times named Barcelona 2nd – after London – for tech effective ecosystem approach.
• • The Boston Consulting Group says that Barcelona is the 5th most attractive city in the world for digital experts.