
MSc Digital Marketing & Analytics
- MSc Digital Marketing & Analytics
- Highlights
- Career opportunities
- Fees & funding
- Admissions

TBS Digital Marketing & Analytics

MSc Digital Marketing & Analytics
Learn how to combine multichannel digital strategies with data analytics to make decisions in the fast-growing marketing field. The TBS MSc Digital Marketing & Analytics program delivers a perfect blend of marketing strategy and analytics mastery that modern marketing roles require.
THE BRIDGE TO YOUR DREAM CAREER
A perfect blend of marketing strategy
and analytics mastery
The innovative MSc Digital Marketing & Analytics program provides advanced training in data-driven marketing, equipping students with the latest skills and knowledge to succeed in today’s data-rich business environment. Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to leverage data-driven insights to develop effective marketing strategies in the digital landscape.
In this MSc program, students will learn how to use the newest AI tools: Prompting, Image Generation, Text to video, Social Network Analysis, Natural Language Processing, etc… and how to apply them to the marketing context. Furthermore, it will also allow you to get hands-on practice during an optional 4-to-6-month internship with a top national or international company.
With a deeply practical focus, the program will allow you to work on impactful projects with real companies that will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics who will lead you to a 360º immersion in the international marketing sector.

Reasons to study the MSc Digital Marketing & Analytics
The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.
The degree
aligns with the industry demand for digital marketing and analytics talent.
Companies across all sectors are seeking data-savvy marketers who can leverage
analytics to optimize marketing strategy and campaigns. This TBS MSc program
prepares students for these coveted roles.
The MSc Digital Marketing & Analytics equips students with highly demanded skills in the marketing industry regarding emerging technologies like AI: prompting, image generation, text to video, social network analysis, natural language processing, etc. The MSc also offers accreditations from companies like Google and Meta.
The curriculum is carefully crafted to provide students with a well-rounded understanding of digital marketing, analytics, and their integration.
The program features instruction from our leading marketing and analytics faculty, as well as guest lectures from successful marketing analytics professionals.
Studying the MSc Digital Marketing & Analytixs program will provide you with a proven boost to your employability. In fact, more than 97% of our MSc graduates find employment within 4 months of graduation. Our Career Starter Service also has its part to play, with 63% of our marketing internships ending in job offers from leading companies.
Our Soft Skills Certificate, which is integrated in the program classes, will allow you to acquire the soft skills currently that are valued within the modern business world. Our faculty, in collaboration with TBS Career Services, will provide you with personalized coaching tools to develop your career in digital marketing.
MSc programs contact
10 reasons to choose TBS Education Programs
- Barcelona
- English
- 18,500€ to 22,100€
- 1 year
- 90 ECTS
- Full Time
- 02 October 2024
Inspiring Center
-
TBS Education Ranked 4th in the 2023 Happy at School Rankings
30.11.23
NewsPrograms
TBS Education Ranked 4th in the 2023 Happy at School Rankings
-
Digital Transformation vs Digital Marketing: Which MSc fits you best
13.11.23
NewsPrograms
MSc in Digital Transformation vs MSc in Digital Marketing. Which program to choose
-
What can I do with a masters in finance and sustainable finance
23.11.23
NewsPrograms
Find a job after a master's sustainable financial management
-
MSc programs | Online information session
12.12.23
Events
If you want to learn more about our MSc programs, do not miss out on our online information session!
-
How to Become a Brand Manager
20.11.23
NewsPrograms
How to Become a Brand Manager
-
Dr. Vahlhaus: “The objectives of the ABM track are to develop managerial agility, cross-functional understanding, and scoping abilities.”
10.05.23
Professors & Research
-
Developing leadership skills in Management
24.08.23
Programs
-
MSC Fashion & Luxury Marketing: 9th in Financial Ranking
12.07.23
Programs
Our MSc program has placed itself as a reference for future professionals in the field.
-
Online session: International services
18.07.23
Events
Do you have doubts about student visas, accommodation, or the procedures you have to carry out to come to TBS Education - Barcelona?
-
Graduation of Master in Management and MSc programs, class of 2022
15.06.23
EventsNews
The class of 2022 Master in Management and MSc 2022 programmes have graduated at the celebratory event in Toulouse.
-
Barcelona: 31st Most Attractive for Conscious Travelers
02.05.23
News
Barcelona is ranked 31st in the City Index for Mindful Travellers (CIMT), by KAYAK.
-
Study trips to Amsterdam and Paris
31.03.23
News
Our MSc International Business have visited Amsterdam, and MSc Fashion and Luxury Marketing went on a trip to Paris.
-
Decathlon’s Circular Economy Tech, by Luc Teerlinck
27.03.23
EventsNewsPrograms
Luc Teerlinck visits our campus in order to talk about Decathlon’s innovative business model.
-
Professor Pervez Ghauri’s research seminar: “The role of MNEs in achieving Sustainable Development Goals (SDGs)”
20.03.23
NewsProfessors & Research
Our MSc International Business students attend a research seminar starring professor Pervez Ghauri, from International Business at Birmingham Business School (UK).
-
All the news