Program content
The Master of Science in Digital Transformation & Business Innovation follows the new business paradigm, establishing digital strategies and data analytics right in the middle.
The course takes place over 3 terms. Thus, during the 1st term and 2nd term, you will learn concepts such as digital technologies, digital strategies, IT, Generative AI (eg ChatGPT) and Data Governance along with the most advanced digital analysis techniques in the field (Business intelligence & Data visualization) , within the Professional Expertise framework.
Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company.
In the final 3rd term, you will be requested to prepare a Master’s Dissertation. Also, you will have the opportunity to undertake a 4-to-6-month internship in a top national or international company.
Embedded in the program course, you will benefit from the Soft Skills Certificate and our Optional Language Course.
*Non-contractual information. Courses are subject to change every academic year.
Professional Expertise
This academic block of the MSc Digital Transformation & Business Innovation program is divided into 8 academic units, created to provide you with sound fundamentals in those high-demand industries.
Digital Technologies & Innovation
This first unit focuses on leveraging the opportunities of digital technologies (AI, cloud, blockchain, metaverse, etc.) The most recent tools are presented in hands-on classes, as well as their potential for business innovation. An introduction to mobile app development will also be provided.
- Digital Technologies Landscape
- AI for Innovation
- Mobile App Development
Digital Business Strategy
This unit focuses on the strategic choice of digital technologies to create value from those technologies and to design new value propositions and business models. In this perspective, the emerging trends of corporate digital platforms and stores will be presented and discussed.
- Digital Value Proposition & Business Models
- Digital Platforms & Corporate Stores
- Data & AI-driven Strategic Decisions
Data Governance
This unit focuses on requirements related to data management and the implementation of a data culture in the organization. In addition, you will learn how to implement a data governance policy in a company as well as the security and privacy regulation.
- Data Literacy
- Data Governance Management
- Data Regulation, and Ethics.
Customer Behavior in the Digital Age
This unit focuses on customer data provided by social media or other digital technologies (such as mobile apps) and how to get insight from those data in order to understand better customers’ behaviors which, in turn, will nurture the evolution of the business strategy.
- Customer Online & Mobile Behavior
- Social Media & Web Analytics
- Customer Behavior Analytics
Digital Transformation Management
This unit is related to the management of digital transformation projects, with a focus on organizational change, the integration of new digital skills as well as the design of digital business processes.
- Project Management of Digital Transformation
- Digital Change Management
- Business Process Modeling & Innovation
Data Analytics & Framework
This unit provides an introduction to data analytics and visualization and to programming in order to understand and configure market available tools for data analytics in a company.
- Data Architecture
- Cloud Computing
- Business Intelligence & Data Visualization
International & Emerging Trends
This unit focuses on digital innovation for industry (such as Industry 4.0) as well as critical thinking about those technologies, including social issues.
- IOT & Industry 4.0
- Digital Transformation & Social Issues
- Digital Product Innovation
Research Methods & Dynamics
This unit focuses on the research methods, topics, and dynamics in digital transformation in order to help you design and achieve your project for your thesis dissertation.
- Research methods
Company Consulting Mission (SESAME)
You will become a consultant during a two-week, real-life, transversal, consultancy assignment!
A TBS partner company will submit a topical strategic issue to the class in a letter of engagement.
With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.
This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.
Below are some examples of TBS partner companies that have collaborated with students in previous years:
- Aerospace Valley
- Airbus
- Cap Gemini
- Comtesse du Barry
- Continental Automotive
- EY
- Hilti
- Mars Petfoods
- Motorola
- Thalès
- Rockwell & Collins
Soft Skills Certificate
During this module of the MSc Digital Transformation & Business Innovation program, you will develop your management and leadership abilities in terms of people and behavioral skills that will help you effectively manage your career in the digital and innovation fields. This certificate related to the digital and innovation master was designed by 26 professors together with leadership and management professionals, in collaboration with TBS Career Service.
Management & Leadership Skills
In this subject, you will acquire 9 key skills to lead teams and manage your professional career:
Personal Skills
- Self-awareness
- Communicating effectively
- Lifelong learning
Leadership & Management
- Building an inspiring vision
- Leading teams
- Responsible decision-making
Relational Impact
- Managing interpersonal relationships
- Building trust and well-being at work
- Influencing effectively
Career Agility
This subject, run by TBS Career Service, will help you reveal your talent and make choices in line with your deep aspirations.
Over the course of several lectures, workshops, individual tests, and coaching sessions, a specialist will support you from the start and help you find the right internship or job.
- Coaching: We will help you reflect on your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will link your self-knowledge with your ambitions and career choices while you study our masters in digital transformation and business innovation.
- Personal Branding: You will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for future employers.
Master’s Dissertation
You will be asked to write an individual dissertation on a current marketing issue in the digital and/or innovation fields from an academic or professional perspective. You will be making a contribution to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:
- Motivation: Justifying the choice of the research problem or issue
- Resourcefulness: Ability to start and conceptualize a piece of research
- Creativity & common sense: Demonstration of a structured and logical methodology
- Cross-functionality: Demonstration of a multidimensional approach to problem-solving
Submitting a suitable master’s thesis is a compulsory requirement for graduation.
Optional Language Course
Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 40-hour language course for beginners, included in the master’s tuition fee.
If you are planning to undertake your internship in Spain, speaking Spanish would be a highly valuable asset as most of the companies would expect you to be fluent in this language. That is why we encourage you to benefit from this opportunity.
The course’s timetable is embedded in your MSc Digital Transformation and Business Innovation so that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits.
*Please, consider that we require a minimum of 8 students registered to offer each language course.
Optional Internship
You will have the chance to work as an intern at a national or international company over a 4-to-6-month period. This internship is not a mandatory condition for graduation in any of our MSc programs: MSc Fashion & Luxury Marketing, MSc Sustainable Financial Management with Daya Analytics, MSc Marketing Management, MSc Tourism & Hospitality Management, MSc International Business, and MSc Digital Transformation and Business Innovation.
However, TBS encourages you to undertake an internship to supplement your training with professional experience in the digital and innovation fields, as it would help towards better professional integration.
How do I find an internship?
TBS Career Service will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also be provided with personalized coaching to get the most out of your internship experience.
Take into account that finding an internship can be a complex exercise that requires perseverance, autonomy, and initiative. This individual project will allow you to boost your employability and becomes an essential part of the MSc Digital Transformation & Business Innovation program.
Qualification obtained
Once you have completed your studies, you will obtain the MSc Digital Transformation & Business Innovation in-house degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year.
*In-house degrees are endorsed by the prestige of the university that grants them.