• Barcelona
  • English
  • 18,500€ to 22,100€
  • 1 year
  • 90 ECTS
  • Full Time
  • 01 October 2024

The MSc Fashion & Luxury Marketing takes place over 3 terms.

Thus, during the 1st term and 2nd term, you will learn Professional Expertise and familiarize yourself with the Fashion & Luxury industries. You will also have the opportunity to engage with real-life cases and practical projects.

Through this hands-on approach, you’re poised to develop key marketing, communication, and sales management skills. Furthermore, you’ll acquire sectorial expertise in the Fashion & Luxury industries, enriching your understanding and providing you with insights into the best management practices. This comprehensive exposure is designed to prepare you for a successful career in the vibrant and competitive realm of fashion and luxury marketing.

In the 3rd term of the MSc Fashion & Luxury Marketing program, you will embark on a Study Trip to broaden your international horizons. In addition, you will need to work on your Master’s Dissertation, supported by the TBS faculty. Finally, you will have the chance to undertake a 4-to-6-month internship in a renowned national or international company.

Throughout the whole Master in Fashion & Luxury Marketing program, you will benefit from the Soft Skills Certificate. Moreover, you will have some complementary activities that will help towards better professional integration:

  • Meet-ups with Fashion & Luxury Professionals
  • Field Visits
  • Optional Language Course

October to december term for the MSc in fashion and Luxury marketing at TBS Education

*Non-contractual information. Courses are subject to change every academic year.

Professional Expertise

This academic block is divided into 8 modules, designed to provide you with sound fundamentals in luxury marketing, fashion marketing, and both Fashion & Luxury industries.

Understanding the Customer Journey

Marketing in the Contemporary World

Understanding Fashion & Luxury markets and customers

Branding in the Fashion & Luxury industry

Integrated Marketing Communications

Implementing Fashion & Luxury marketing strategies

Managing Fashion & Luxury Retail and Sales Channels  

Master dissertation: Research Methods in Marketing

Fashion & Luxury Marketing project

Move to action and join the operational mission of the MSc Fashion & Luxury Marketing program. Through this eminently practical team project, you will design an action plan to drive customer engagement for a partner brand operating in the Fashion & Luxury industries. With it, you will gain an in-depth understanding of the brand’s DNA and analyze its touchpoints with the customer.

To guide customer engagement and brand loyalty, you will be in charge of building a 360º plan that will include:

  • Value proposal & branding
  • Social networks
  • Brand’s website & online customer experience
  • Brand content
  • Retail activation & experience

Company Consulting Mission (SESAME)

You will become a consultant during a two-week, real-life, transversal, consultancy assignment!

A TBS partner company will submit a topical strategic issue to the class in a letter of engagement.

With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.

This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.

Below are some examples of TBS partner companies that have collaborated with students in previous years:

  • Aerospace Valley
  • Airbus Foundation
  • AllRead
  • Cap Gemini
  • Comtesse du Barry
  • Continental Automotive
  • EY
  • Hilti
  • Mars Petfoods
  • Motorola
  • Thalès
  • Rockwell & Collins

Study Trip: expand your horizons

You will embark on a 3-day Study Trip to one of the top fashion & luxury hubs, such as Paris, Milan, or London. This field trip will allow you to discover and explore the ins and outs of the industry while connecting with what you have learned in class.

Activities will include guided visits, workshops, and talks with industry executives that will allow you to gain insights into some of the most iconic luxury brands and concept stores. In addition, you will discover the collections of the greatest designers. 

The MSc Fashion & Luxury Marketing program offers you this unique opportunity to see diverse business practices and cultural contexts in action. Moreover, flight tickets and accommodation are included in the program’s tuition fee. 

Soft Skills Certificate

During this module of the MSc Fashion & Luxury Marketing program, you will develop your management and leadership abilities in terms of people and behavioral skills that will help you effectively manage your career in the fashion and luxury industry. This certificate related to the luxury and fashion master’s was designed by 26 professors together with leadership and management professionals, in collaboration with TBS Career Services.

Management & Leadership Skills

Career Agility

Complementary activities

Meet-ups with Fashion & Luxury Professionals

Field Visits

Optional Language Course

Master’s Dissertation

You will be asked to write an individual dissertation on a current marketing issue in the fashion & luxury industries from an academic or professional perspective. You will be making a contribution to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:

  • Motivation: Justifying the choice of the research problem or issue
  • Resourcefulness: Ability to start and conceptualize a piece of research
  • Creativity & common sense: Demonstration of a structured and logical methodology
  • Cross-functionality: Demonstration of a multidimensional approach to problem-solving

Submitting a suitable master’s thesis is a compulsory requirement for graduation.

Optional Internship

You will have the chance to work as an intern at a national or international company over a 4-to-6-month period. This internship is not a mandatory condition for graduation in any of our MSc programs: MSc Fashion & Luxury Marketing, MSc Sustainable Financial Management with Data Analytics, MSc Digital Marketing & Analytics, MSc Brand Management & Creativity, MSc Digital Transformation & Business Innovation, and MSc International Business.

However, TBS encourages you to undertake an internship to supplement your training with professional experience in the fashion & luxury industries, as it would help towards better professional integration.

How do I find an internship?

TBS Career Services will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also be provided with personalized coaching to get the most out of your internship experience.

Take into account that finding an internship can be a complex exercise that requires perseverance, autonomy, and initiative. This individual project, which you will help prepare for during the Career Services workshops, will allow you to boost your employability and become an essential part of the MSc Fashion & Luxury Marketing program.

In previous academic years, our MSc students have interned in some of the following companies and organizations:

Qualification obtained

Once students have completed their studies, they will obtain the MSc Fashion & Luxury Marketing private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year. 

*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.

Academic Regulations

The academic regulations outline the rules and requirements that students must adhere to in order to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.

More information