The MSc Fashion & Luxury Marketing takes place over 3 terms. Thus, during the 1st term, you will learn the Marketing Foundations and familiarize yourself with the Fashion & Luxury industries.
In the 2nd term, you will be able to go deep into the different marketing & communication strategies that Fashion and Luxury firms currently implement. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class.
Finally, in the 3rd term of the MSc Fashion & Luxury Marketing program, you will need to work on your Master Thesis, supported by the TBS faculty. Additionally, you will have the chance to undertake a 4-to-6 month internship in a renowned national or international company.
Throughout the whole Master in Fashion & Luxury Marketing program, you will benefit from our Soft Skills Certificate and the Company Visits Program.
*Non-contractual information. Courses are subject to change every academic year.
This academic block is divided into 5 modules, designed to provide you with sound fundamentals in luxury marketing, fashion marketing, and both Fashion & Luxury industries.
Marketing in the Fashion & Luxury Industries
This academic block is divided into 4 modules based around the integration of marketing into the Fashion & Luxury Goods sector. The 2nd term of the MSc Fashion & Luxury Marketing program includes the following contents.
Soft Skills Certificate
During this module of the MSc Fashion & Luxury Marketing program, you will develop your management and leadership abilities in terms of people and behavioral skills that will help you effectively manage your career in the fashion and luxury industry. This certificate related to the luxury and fashion master was designed by 26 professors together with leadership and management professionals, in collaboration with TBS Career Starter.
Company Consulting Mission
You will become a consultant during a two-week, real-life consultancy assignment!
A TBS partner company will submit a topical strategic issue to the class in a letter of engagement.
With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.
This hands-on project will allow you to put into practice the skills and knowledge you have obtained during the MSc Fashion & Luxury Marketing course.
Below are some examples of TBS partner companies that have collaborated with students in previous years:
- Aerospace Valley
- Cap Gemini
- Comtesse du Barry
- Continental Automotive
- Mars Petfoods
- Rockwell & Collins
Company Visits Program
The master’s program offers you the chance to visit a number of fashion & luxury companies so that you can experience them from the inside. The visits will be directly related to the activities and projects on the MSc Fashion & Luxury Marketing course.
Some of the companies visited during previous years include:
- Mandarin Hotel
You will be asked to write an individual dissertation on a current marketing issue in the fashion & luxury industries from an academic or professional perspective. You will be making a contribution to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:
- Motivation: Justifying the choice of the research problem or issue
- Resourcefulness: Ability to start and conceptualize a piece of research
- Creativity & common sense: Demonstration of a structured and logical methodology
- Cross-functionality: Demonstration of a multidimensional approach to problem-solving
Submitting a suitable master’s thesis is a compulsory requirement for graduation.
You will have the chance to work as an intern at a national or international company over a 4-to-6-month period. This internship is not a mandatory condition for graduation in any of our MSc programs: MSc Fashion & Luxury Marketing, MSc International Financial Management & Control, MSc Marketing Management, MSc Tourism & Hospitality Management, and MSc International Business.
However, TBS encourages you to undertake an internship to supplement your training with professional experience in the fashion & luxury industries, as it would help towards better professional integration.
You would also be granted 10 additional ECTS credits to validate your acquired skills in the fashion marketing masters.
How do I find an internship?
TBS Career Starter will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also be provided with personalized coaching to get the most out of your internship experience.
Take into account that finding an internship can be a complex exercise that requires perseverance, autonomy, and initiative. This individual project, which you will help prepare for during the Career Starter workshops, will allow you to boost your employability and becomes an essential part of the MSc Fashion & Luxury Marketing program.
In previous academic years, our MSc students have interned in the following companies and organizations: