During the Barcelona Summer School, you will be provided with an entrepreneurial approach to business from a digital perspective.
You will need to take 2 compulsory academic modules, each worth a total of 6 ECTS credits, from the following list:
This highly-demanded module focuses on two main topics: Strategic Digital Transformation & Developing a Digital Entity.
You will learn how to manage the digital transformation of a company from a strategic approach to assure effectiveness, sustainability, and profitable investment in the long run.
Moreover, you will be equipped with the required tools to develop a digital entity, such as low-coding and no-coding platforms as well as digital marketing instruments.
Finally, you will be introduced to the culture and the methods of digital tools creation and development, so that you can manage teams of developers and digital projects.
Entrepreneurship: Business Creation & Customer Development
Significant time and resources are currently wasted on business planning without any pre-planning evaluation activity that asks the simple question: is it worth spending either time or human and material resources on a new plan?
This module will train you to tackle the specific challenges of innovation you may meet in your corporate entrepreneurship and intrapreneurship programs: Opportunity-seeking, the management of creativity, and the need to operate “beyond the resources currently controlled”.
We focus on the techniques used to create and evaluate new concepts and new business opportunities in entrepreneurship in advance of formalizing a significant business plan.
The core theme intends you to engage with the process of evaluating a business venture from the time of generating the idea, through idea analysis, opportunity screening, business operation model building, and pre-planning analysis, to the delivery of a team-based feasibility study presented to a panel of investors and entrepreneurs.
It will validate new business proposals that are worthy of being implemented into a fully-fledged, investor-ready plan.
Fashion & Luxury Goods
With a focus on the management and marketing of this dynamic and constantly changing sector, this module provides an insight into brand management, corporate image, and ensuring long-term profitability in the areas of fashion and luxury goods.
During the course, you will learn about the principles of luxury goods, including their characteristics and symbolism, alongside a focus on identifying and forecasting consumer trends.
You will also look at the particular challenges facing the sector in terms of distribution and communication; marketing strategy; corporate social responsibility and ethics.
In addition, the summer course also deals with internationalization and how to respond to consumer behavior.
In this course, you will analyze and discuss theories, principles, concepts, and practices of managing innovation – intrapreneurship or internal entrepreneurship.
You will research and analyze current trends, organizational challenges to innovation, creativity, and opportunities in developing intrapreneurship in organizations.
Students will also analyze the theories, nature, and dynamics of implementing change in organizational culture and the impact of an organization’s adoption of an intrapreneurship strategy.
New Venture Financing
This module focuses on the financing of newly created companies (start-ups), early-stage ventures, and small and medium-sized enterprises (SMEs).
During the course, you will learn how to transform a business idea into a business proposal by designing a financial business plan that addresses key questions such as identifying business opportunities, valuing a business proposal with emphasis on the venture capital method, mobilizing resources through estimating financial needs and finally, raising new capital.
Additional topics include the dynamics of the venture capital industry, angel capitalists, and their importance in promoting the creation of new firms, bootstrapping and crowdfunding, and the valuation of a private business acquisition.
Finally, and as one of the most interesting business summer schools in Europe, this module focuses on quantitative aspects as it is based on demonstrating corporate financial decision-making concepts, tools, and models for financial analysis and enterprise valuation.
Social Media Marketing
The emergence of social platforms has changed not only the way people relate to each other but also the way companies engage, present, and deliver their products and services to customers. In this course, you will develop skills and competencies to use social media to successfully achieve objective business goals.
The course is aimed at students that want to start their own business, students that want to pursue a career in marketing as well as students that want to increase their overall knowledge of entrepreneurship.
You will learn how to look beyond the use of social media on a personal level and instead understand its usefulness as a business tool. You will learn how to use it for research, engagement, and customers service in an efficient and effective way.
*Non-contractual information. Courses are subject to change every academic year.
Social & cultural program
The social & cultural activities we organize form a key part of the Barcelona Summer School, as they will allow you to make the most out of your stay by getting to know your classmates whilst having fun discovering all that Barcelona has to offer!
According to the COVID-19 pandemic in July, the number of activities may be reduced or adapted. All activities will be carried out respecting social distancing and the health and safety measures in force.
The following activities are part of the social & cultural program, therefore they are included in the tuition fee:
- Welcome ceremony
- Company visits
- Day trip to Sitges
- Boat trip
- Cultural visit
- Closing ceremony
*Non-contractual information. Activities are subject to change.
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