During the Barcelona Summer School, you will be provided with an entrepreneurial approach to business in the fashion & luxury and/or the financial sectors.
You will need to take 2 compulsory academic modules, each worth a total of 6 ECTS credits, from the following list:
With a focus on the management and marketing of this dynamic and constantly changing sector, this module provides an insight into brand management, corporate image, and ensuring long term profitability in the areas of fashion and luxury goods.
During the course, you will learn about the principles of luxury goods, including their characteristics and symbolism, alongside a focus on identifying and forecasting consumer trends.
You will also look at the particular challenges facing the sector in terms of distribution and communication; marketing strategy; corporate social responsibility and ethics.
In addition, the summer course also deals with internationalization and how to respond to consumer behavior.
Significant time and resources are currently wasted on business planning without any pre-planning evaluation activity that asks the simple question: is it worth spending either time or human and material resources on a new plan?
This module will train you to tackle the specific challenges of innovation you may meet in your corporate entrepreneurship and intrapreneurship programs: Opportunity-seeking, the management of creativity, and the need to operate “beyond the resources currently controlled”.
We focus on the techniques used to create and evaluate new concepts and new business opportunities in entrepreneurship in advance of formalizing a significant business plan.
The core theme intends you to engage with the process of evaluating a business venture from the time of generating the idea, through idea analysis, opportunity screening, business operation model building, and pre-planning analysis, to the delivery of a team-based feasibility study presented to a panel of investors and entrepreneurs.
It will validate new business proposals that are worthy of being implemented into a fully-fledged, investor-ready plan.
This module focuses on the financing of newly created companies (start-ups), early-stage ventures, and small and medium-sized enterprises (SMEs).
During the course, you will learn how to transform a business idea into a business proposal by designing a financial business plan that addresses key questions such as identifying business opportunities, valuing a business proposal with emphasis on the venture capital method, mobilizing resources through estimating financial needs and finally, raising new capital.
Additional topics include the dynamics of the venture capital industry, angel capitalists, and their importance in promoting the creation of new firms, bootstrapping and crowdfunding, and the valuation of a private business acquisition.
Finally, and as one of the most interesting business summer schools in Europe, this module focuses on quantitative aspects as it is based on demonstrating corporate financial decision-making concepts, tools, and models for financial analysis and enterprise valuation.
*Non-contractual information. Courses are subject to change every academic year.
Spanish Language Module
Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 10-contact-hour Spanish language module for beginners.
The module’s time table is embedded in the Barcelona Summer School so that you can combine it with the program’s classes and cultural activities.
Consider that this module is not included in the program’s tuition fee. Therefore, if you decide to register for it, you will need to pay an additional fee of 160€.
Finally, please take into account that this module does not provide you with ECTS credits.
Social & cultural program
The social & cultural activities we organize form a key part of the Barcelona Summer School, as they will allow you to make the most out of your stay by getting to know your classmates whilst having fun discovering all that Barcelona has to offer!
The following activities are part of the social & cultural program, therefore they are included in the tuition fee:
- Welcome ceremony
- Company visits
- Day trip to Sitges
- Goleta boat trip
- Cultural visit
- Closing ceremony
Optional cultural package
We also offer you the opportunity to upgrade your social & cultural experience by choosing the cultural package, which includes the following activities:
- Day trip to Montserrat
- Day trip to Portaventura
- Segway tour
Consider that the cultural package is not included in the program’s tuition fee. Therefore, if you decide to register for it, you will need to pay an additional fee of 150€.
*Non-contractual information. Activities are subject to change.