• Barcelona
  • English
  • 18,500€ to 22,100€
  • 1 year
  • 90 ECTS
  • Full Time
  • 01 October 2024

The MSc Brand Management and Creativity program takes place over 3 terms.

Thus, during the 1st term, you will learn Professional Expertise, working on a unique mix of hard (data scraping, data analysis) and soft (cultural branding, arts, design) sources of inspiration that will cultivate a 360 profile that companies are looking for.​

In the 2nd term in our business school, you will continue deepening concepts like innovation, branding, and creativity, all of them revolving around the marketing field. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company.

In the 3rd term of the MSc Brand Management and Creativity program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 4-to-6-month optional internship in a renowned national or international company.

Throughout the brand management and creativity master’s program, you will also benefit from the Soft Skills Certificate. Furthermore, you will have a variety of complementary activities to enhance your professional integration:

  • Engage in meet-ups with Senior Marketing Professionals.
  • Attend Marketing Masterclasses led by industry experts.
  • Prepare for a cutting-edge Industry Certification to stay ahead in your field.
  • Explore real-world applications with Company Visits.
  • Expand your global reach with an Optional Language Course.

These activities are designed to provide practical experiences and valuable networking opportunities, ensuring you are well-prepared for success in your career.

MSC Brand Management program content 1rst term
msc marketing term 2 program content
msc mkt term 3 program content

*Non-contractual information. Courses are subject to change every academic year.

Professional expertise

This academic block of the master’s in Brand Management and Creativity is divided into 8 modules designed to provide sound fundamentals in this area.

Understanding the Customer Journey

Marketing in the Contemporary World

Strategic brand management for the long-term

Branding, creativity and innovation 

Brands and design


Extract information and trends

Master Dissertation: Research Methods in Marketing

Company Consulting Mission (SESAME)

Put your consultancy skills to the test for two weeks during a hands-on, transversal, consultancy assignment!

You will be sent a letter of engagement from a TBS partner company representative about a current strategy issue.

Students pursuing this master’s in digital marketing will receive support from TBS Education professors as they work on a strategic plan to assess the company’s competitive position. They will then suggest strategic and operational actions to meet the company’s challenges.

This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.

Several TBS partner companies have worked with students during previous academic years, including:

  • Aerospace Valley
  • Airbus Foundation
  • AllRead
  • Cap Gemini
  • Comtesse du Barry
  • Continental Automotive
  • EY
  • Hilti
  • Mars Petfoods
  • Motorola
  • Thalès
  • Rockwell & Collins

Soft Skills Certificate

During this unit, you will develop the management and leadership abilities you need concerning the people and behavioral skills you need to move forward in your career in brand management and creativity. This certificate, embedded in the brand management masters program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.

Management & Leadership Skills

Career Agility

Complementary activities

These activities are intended to give you additional tools to improve your professional skills for better integration in the world of brand management and creativity.

Meet-ups with Senior Marketing professionals 

Marketing Masterclasses 

Cutting-edge Industry Certification 

Company visits

Optional Language Course

Master’s Dissertation

You will need to write an individual dissertation on a current brand management issue from an academic or professional perspective. By doing so, you will contribute to the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:

  • Motivation: Justifying your choice of the research issue
  • Resourcefulness: Ability to start and plan a research article
  • Creativity & common sense: Showing a structured and logical methodology
  • Cross-functionality: Demonstrating a multidimensional approach to problem-solving

You must submit a suitable master’s thesis to graduate.

Optional Internship

During this master’s degree in brand management, you will be given the chance to complete an internship at a company in Spain or abroad over a 4-to-6-month period. The internship is not compulsory for graduation.

Nonetheless, TBS Education encourages you to complete an internship to supplement your education with professional experience in marketing, as it would help towards better professional integration.

How do I find an internship?

TBS Career Services will help you develop your skills and give you the professional tools you need to find the right internship for your career goals, while you are studying your digital marketing master. You will also be offered personalized coaching to ensure you make the most of your internship experience.

Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.

During previous academic years, MSc students have completed internships with some of the following companies and organizations in the field of marketing:

Qualification obtained

Once students have completed their studies, they will obtain the MSc Brand Management and Creativity private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year. 

*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.

Academic Regulations

The academic regulations outline the rules and requirements that students must adhere to to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.