The MSc Brand Management and Creativity program takes place over 3 terms.
Thus, during the 1st term, you will learn Professional Expertise, working on a unique mix of hard (data scraping, data analysis) and soft (cultural branding, arts, design) sources of inspiration that will cultivate a 360 profile that companies are looking for.
In the 2nd term in our business school, you will continue deepening concepts like innovation, branding and creativity, all of them revolving around the marketing field. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company.
In the 3rd term of the MSc Brand Management and Creativity program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 4-to-6-month optional internship in a renowned national or international company.
Throughout the whole brand management and creativity master’s program, you will also benefit from the Soft Skills Certificate, an optional language course, and you will have the opportunity to get truly inspired by some of the largest brands with the scheduled Company Visits.
*Non-contractual information. Courses are subject to change every academic year.
This academic block of the master’s in Brand Management and Creativity is divided into 8 modules designed to provide sound fundamentals in this area.
Understanding the Customer Journey
- Consumer Psychology and Culture
- Advanced Market Research
- Data-Driven Customer Insight Strategies
Marketing in the Contemporary World
- Marketing Ethics and Social Responsibility
- Marketing in a Global World
- Digital Marketing and Social Media
Strategic brand management for the long-term
At the end of this unit, students will know how to design a strategy and manage brands at every stage of their development.
- Strategy for brand management
- Managing the brand lifecycle
- Brand portfolio and performance management
- Brand management in practice
Branding, creativity and innovation
At the end of this unit, students will have learned how to think creatively, critically and innovatively about marketing and brand management. They will also acquire methods to enhance their creativity.
- Creativity seminar
- Innovation and product development
- Research-based insights
- Brand innovation in practice
Brands and design
At the end of this unit, students will have gained in design-literacy, they will have learnt how to manage a project such as an advertising campaign.
- Design thinking for branding: The visual brand system
- Arts, graphic design and advertising
- Managing a creative project
- Designing a creative advertising campaign
At the end of this unit, students will have learned how to craft and analyse narratives; and how to tell efficient stories.
- Copywriting and narratives
- Operational branding: implementing stories
- Storytelling challenge
Extract information and trends
At the end of this unit, students will have learned how to extract relevant information from large and fuzzy sources.
- Navigating quantitative data
- Web scraping
- Decoding cultures for branding
- Extracting information from our surroundings
Master Dissertation: Research Methods in Marketing
- Conceptualizing Marketing Research
- Conducting Marketing Research
- Writing a Dissertation
Company Consulting Mission (SESAME)
Put your consultancy skills to the test for two weeks during a hands-on, transversal, consultancy assignment!
You will be sent a letter of engagement from a TBS partner company representative about a current strategy issue.
Students pursuing this master’s in digital marketing will receive support from TBS Education professors as they work on a strategic plan to assess the company’s competitive position. They will then suggest strategic and operational actions to meet the company’s challenges.
This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.
Several TBS partner companies have worked with students during previous academic years, including:
- Aerospace Valley
- Airbus Foundation
- Cap Gemini
- Comtesse du Barry
- Continental Automotive
- Mars Petfoods
- Rockwell & Collins
Soft Skills Certificate
During this unit, you will develop the management and leadership abilities you need in relation to the people and behavioral skills you need to move forward in your career in brand management and creativity. This certificate, embedded in the brand management masters program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.
Management & Leadership Skills
In this part of the course, you will acquire 9 key skills to lead teams and manage your professional career:
- Effective communication
- Lifelong learning
Leadership & Management
- Creating an inspiring vision
- Leading teams
- Responsible decision-making
- Managing interpersonal relations
- Building trust and well-being in the workplace
- Effective influencing
Run by TBS Career Services, this module will help you reveal your talents and make decisions that work towards your deepest aspirations.
Over the course of lectures, workshops, individual tests, and coaching sessions, experts will help you start the process, ask the right questions, and find the best internship or job for you.
- Coaching: We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
- Personal Branding: You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
These activities are intended to give you additional tools to improve your professional skills for better integration in the world of brand management and creativity.
Gain hands-on learning experience to facilitate knowledge transfer to your future workplace by visiting some of the largest brands located in Barcelona.
Optional Language Course
Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 40-hour language course for beginners, included in the master’s tuition fee.
If you are planning to undertake your internship in Spain, speaking Spanish would be a highly valuable asset as most of the companies would expect you to be fluent in this language. That is why we encourage you to benefit from this opportunity.
The course’s timetable is embedded in your MSc Brand Management and Creativity so that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits. Finally, please consider that we require a minimum of 8 students registered to offer each language course.
You will need to write an individual dissertation on a current brand management issue from an academic or professional perspective. By doing so, you will contribute towards the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:
- Motivation: Justifying your choice of the research issue
- Resourcefulness: Ability to start and plan a research article
- Creativity & common sense: Showing a structured and logical methodology
- Cross-functionality: Demonstrating a multidimensional approach to problem-solving
You must submit a suitable master’s thesis to graduate.
During this master’s degree in brand management, you will be given the chance to complete an internship at a company in Spain or abroad over a 4-to-6-month period. The internship is not compulsory for graduation.
Nonetheless, TBS Education encourages you to complete an internship to supplement your education with professional experience in marketing, as it would help towards better professional integration.
How do I find an internship?
TBS Career Services will help you develop your skills and give you the professional tools you need to find the right internship for your career goals, while you are studying your digital marketing master. You will also be offered personalized coaching to ensure you make the most of your internship experience.
Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.
During previous academic years, MSc students have completed internships with some of the following companies and organizations in the field of marketing:
Once students have completed their studies, they will obtain the MSc Brand Management and Creativity private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year.
*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.
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