MSc Brand Management and Creativity

Although a natural fit for people with a background in marketing who wish to specialize in brand management or seek employment in advertising, this comprehensive program is also open to graduates in Arts and Humanities (e.g., Art History, Sociology, Anthropology, Visual Communication or Design…), who will find in the course a way to transfer their knowledge to a job in marketing or brandinf.

Also, those with good skills in data analysis, data visualization, or social media content creation will discover an opportunity to develop their critical thinking and creativity.

Leveraging the expertise of our faculty in the MSc Brand Management and Creativity program offers significant advantages. Our educators are a blend of seasoned industry professionals and distinguished academics, each bringing a wealth of experience and a robust portfolio of achievements in both the academic and business realms. This unique combination ensures that students are exposed to cutting-edge theories and practical insights, bridging the gap between scholarly research and real-world application.

Participating in our professional mentoring program is another substantial benefit. This initiative connects students with seasoned experts in the branding industry, providing personalized guidance to develop essential soft skills such as communication, leadership, and strategic thinking. This mentorship experience not only enhances the learning journey but also strategically positions students to navigate the competitive job market successfully, aligning their career aspirations with professional opportunities in the field of brand management and creativity.

If you decide to study our Brand Management & Creativity program, you will deal with a careful selection of hands-on activities that will allow you to develop professional skills in branding and marketing.

• Class discussion based on case studies.

• A consulting project with real companies

•  Meet-ups with Senior Marketing Professionals

• Marketing Masterclasses

• Cutting-edge Industry Certification

• Company visits

• Practical workshops

• Certifications & tools

• Optional 4-to-6-month internship

The Brand Management & Creativity program also includes a preparatory course aimed at obtaining an online certification.

This approach offers an extension of the regular curriculum for those desiring a more applied or specialized focus. Examples of potential courses include:

• Python for Data Science, AI & Development

• Statistics for Marketing

• Social Media Marketing in Practice Specialization

• Modern and Contemporary Art and Design Specialization

• Agile Project Management

Our Soft Skills Certificate, which is integrated in the program classes, will allow you to acquire the soft skills that are valued within the branding and marketing world. Not only that, our faculty, in collaboration with TBS Career Services, will provide you with tailored coaching tools to develop your career in brand management and creativity.

Studying your MSc Brand Management and Creativity at one of the best business schools in Europe will, for sure, boost your employability.

The figures tell the story of the impact the course has on graduates’ professional integration, with 97% finding their first job within 6 months of graduation.

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is renowned around the world as one of the leading international start-up hubs.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to  to do business internationally. In fact, it is one of the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona holds world-renowned  international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, etc.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population which makes for an exciting, vibrant space where you never know what next big opportunity is going to come around the corner.

Barcelona is a creative capital city. Barcelona boasts a rich heritage that spans more than two millennia, establishing itself as a hub of cultural and creative vibrancy. Renowned figures such as Picasso, Gaudí, Miró, and Tàpies have contributed to its global acclaim in contemporary art. This legacy continues to be enriched by current talents in architecture, design, photography, and various other creative sectors, building upon the city’s illustrious history and maintaining its status as a cradle of artistic innovation.

Even the city of Barcelona has been officially designated as World Capital of Architecture for 2026 by the Director-General of UNESCO, Audrey Azoulay.