• Barcelona
  • English
  • 18,500€ to 22,100€
  • 1 year
  • 90 ECTS
  • Full Time
  • 01 October 2024

The MSc Digital Marketing & Analytics program takes place over 3 terms.

Thus, during the 1st term, you will learn Professional Expertise, including using the newest AI tools: Prompting, Image Generation, Text to video, Social Network Analysis, and Natural Language Processing.

In the 2nd term in our business school, you will continue deepening on how to combine multichannel digital strategies with data analytics. You will also get the opportunity to be officially certified in Google Analytics, Google Ads, or Hubspot. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class.

In the 3rd term of the MSc Digital Marketing & Analytics program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 4-to-6-month optional internship in a renowned national or international company.

Throughout the digital marketing master’s program, you will also benefit from the Soft Skills Certificate. Additionally, you’ll engage in a range of activities to bolster your professional integration:

  • Gear up for leading-edge Digital Marketing Certifications & Tools, ensuring you’re at the forefront of your industry.
  • Immerse yourself in real-world scenarios during Company Visits.
  • Broaden your global horizons with an Optional Language Course.

msc-dtbi-term 2 program content

*Non-contractual information. Courses are subject to change every academic year.

Professional expertise

This academic block of the master in Digital Marketing & Analytics is divided into 8 modules designed to provide you with sound fundamentals in this area.

Understanding the Customer Journey

Research Methods in Marketing

Marketing in the Contemporary World

Digital Marketing

Digital Marketing Campaigns

Marketing Analytics


Making Decisions with Data

Company Consulting Mission (SESAME)

Put your consultancy skills to the test for two weeks during a hands-on, transversal, consultancy assignment!

You will be sent a letter of engagement from a TBS partner company representative about a current strategy issue.

Students pursuing this master’s in digital marketing will receive support from TBS Education professors as they work on a strategic plan to assess the company’s competitive position. They will then suggest strategic and operational actions to meet the company’s challenges.

This practical exercise will let you implement the skills and knowledge you have gained over your MSc program.

Several TBS partner companies have worked with students during previous academic years, including:

  • Aerospace Valley
  • Airbus Foundation
  • AllRead
  • Cap Gemini
  • Comtesse du Barry
  • Continental Automotive
  • EY
  • Hilti
  • Mars Petfoods
  • Motorola
  • Thalès
  • Rockwell & Collins

Soft Skills Certificate

During this unit, you will develop the management and leadership abilities you need in relation to the people and behavioral skills you need to move forward in your career in digital marketing & analytics. This certificate, embedded in the digital marketing masters program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.

Management & Leadership Skills

Career Agility

Complementary activities

These activities are intended to give you additional tools to improve your professional skills for better integration in the world of digital marketing.

Certifications and tools

Company visits

Optional Language Course

Master’s Dissertation

You will need to write an individual dissertation on a current digital marketing issue from an academic or professional perspective. By doing so, you will contribute towards the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:

  • Motivation: Justifying your choice of the research issue
  • Resourcefulness: Ability to start and plan a research article
  • Creativity & common sense: Showing a structured and logical methodology
  • Cross-functionality: Demonstrating a multidimensional approach to problem-solving

You must submit a suitable master’s thesis to graduate.

Optional Internship

During this master’s degree in digital marketing, you will be given the chance to complete an internship at a company in Spain or abroad over a 4-to-6-month period. The internship is not compulsory for graduation.

Nonetheless, TBS Education encourages you to complete an internship to supplement your education with professional experience in marketing, as it would help towards better professional integration.

How do I find an internship?

TBS Career Services will help you develop your skills and give you the professional tools you need to find the right internship for your career goals, while you are studying your digital marketing master. You will also be offered personalized coaching to ensure you make the most of your internship experience.

Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.

During previous academic years, MSc students have completed internships with some of the following companies and organizations in the field of marketing:

Qualification obtained

Once students have completed their studies, they will obtain the MSc Digital Marketing & Analytics private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year. 

*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.

Academic Regulations

The academic regulations outline the rules and requirements that students must adhere to in order to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.