Let’s continue with the series of posts about surprising advertising campaigns. This time we bring you the original campaign created for BiC — yes, the pen company.

BiC opened a pop-up store in Antwerp where people could take anything they pleased if they paid for it with their creativity: all they had to do was pay with “notes” that they created themselves.


In this video you can take a look at how the promotion works:

As you can see, they need to use the BiC product to customise the notes, which are then exchanged for more products from the brand. We love this idea!

Can you think of any similar ideas for other kinds of products? It seems like this campaign worked very well for BiC.

Sources: La criatura creativa


Chus García, TBS Barcelona library manager

Tags: advertising|bic|campañas de publicidad que no te puedes perder|creatividad|creativity|marketing

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