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TBS Education Campus Barcelona
MSc Digital Transformation & Business Innovation
- 1 or 2 years
- Barcelona
- 90-150 ECTS
- Full Time
- English
- 18,500€ to 28,500€
- 01 October 2025
TBS EDUCATION MSc DIGITAL TRANSFORMATION & BUSINESS INNOVATION
The MSc Digital Transformation & Business Innovation is targeted at young professionals who are looking to launch their careers in the emergent digital transformation and innovation sectors.
This MSc program emphasizes the importance of using digital technologies to create new — or modify existing — business processes and new value propositions. This MSc bases its structure on the connection between innovation, change management, data-driven strategy, IT projects and analytics.
Based in the heart of Barcelona, a leading international digital hub, this TBS course will equip you with professional expertise with a deep understanding of this sector. You will learn how to guide companies to leverage digital technologies including Generative AI and reshape business processes to create value for customers. At the intersection of IT, business, sales, and marketing, you will be equipped with strategic and data analytics skills to initiate, lead and manage digital transformation and help CEOs to make data-driven strategic decisions.
With a practical focus, the program will give you the chance to work on real-life problems using real datasets and top-of-the-art methodologies and tools.
Besides close collaboration with industry leaders and experts, this Master’s in digital transformation and business innovation will also allow you to undertake an curricular 4-to-6-month internship in a top national or international company.
Empowering visionary leaders to drive innovation and transform the future of business through digital technologies
This MSc emphasizes the growing importance of Generative AI in transforming business operations and creating innovative solutions. Companies are increasingly leveraging this technology to enhance creativity, automate processes, and personalize customer experiences.
With a future-oriented vision, this MSc prepares students to be the leaders who will drive innovation, navigate complex digital shifts, and make strategic decisions that balance opportunity with responsibility. As businesses evolve, our graduates will be uniquely positioned to steer organizations through the digital transformation journey, balancing innovation with ethical leadership.
PROGRAM MANAGER
Roxana Ologeanu-Taddei
Professor in IT management and digital transformation. She is the author of over 100 publications especially on digital transformation in healthcare. She works on research projects with pioneering companies and hospitals.
Among the prestigious 1% of business schools that hold the “triple crown”
of international accreditations
Ranked #46 Best European Business School
by the Financial Times (2023)
Why to choose this MSc Digital Transformation program
When choosing a master in digital transformation you’ve got to take a close look at the course details. Below you will find some of the most important reasons to consider the MSc Digital Transformation & Business Innovation at TBS Education
1. Join one of the leading business schools in Europe
2. Company visits
3. Benefit from our experienced faculty
4. PUT THEORY INTO PRACTICE
5. A springboard to cutting-edge industry certifications
6. Earn a Soft Skills certificate
7. A highly-requested job position
8. A green IT approach
9. Study in Barcelona, a digital hub
10. Take a learning trip
1. Join one of the leading business schools in Europe
Did you know that TBS belongs to the prestigious 1% of business schools that hold the “triple crown” of international accreditations: AACSB, AMBA, and EQUIS?
TBS is also highly regarded in the most prestigious rankings:
- • 46th in the Best Business Schools in Europe Ranking 2023 – Financial Times
- • In 2022, TBS Education’s commitment to ecological transition earned it the 7th position in the ranking by Change NOW/Les Echos START.
- • Moreover, in the 2023 ranking of French business schools by Le Figaro, TBS Education secured the 12th spot.
• Our program is ranked 86th in the 200 International Trade Master’s Programs Ranking, provided by the Hinrich Foundation and QS.
2. Company visits
Students will have the chance to visit top companies, providing them with hands-on experience of how digital transformation is executed in real business environments. These visits are closely connected to the program’s curriculum and student projects, offering valuable insight into the practical application of digital technologies across various industries.
- • SAP
- • APSIA
- • Gartner
- • NTT Data
- • TD Synnex
- • Inetum
- • PTC
- • Papernest
- • Schneider Digital Hub
Additionally, students will visit the Barcelona Supercomputer and take part in a Tech Barcelona Tour for further exposure to cutting-edge innovations.
3. Benefit from our experienced faculty
Our MSc Digital Transformation program is taught by a highly experienced faculty, composed of world-class academics and industry professionals with whom you will gain a real approach to the digital transformation world.
With such a diverse and proficient team, the program is well-equipped to prepare students for the challenges of digital transformation in various business contexts, providing them with the skills and knowledge to lead and innovate in an ever-evolving digital economy.
4. PUT THEORY INTO PRACTICE
The MSc in Digital Transformation and Business Innovation emphasizes the practical application of theoretical knowledge, ensuring that students not only understand the fundamentals of digital technologies and business strategies but also know how to implement them in real-world scenarios:
- • Class discussion based on case studies.
- • A consulting project with real companies
- • Company visits
- • Practical workshops
- • Industry certifications
- • Optional 4-to-6-month internship
5. A springboard to cutting-edge industry certifications
The program includes modules that will prepare you for the exam to obtain two of the most prestigious certifications in the Digital Transformation Industry:
- • Data Visualization: Tableau Desktop Specialist
- • Cloud Computing (Microsoft Azure Fundamentals)
*TBS Education will cover the cost of accessing the learning platform and the exams.
The students will also have access to OpenAI chatGPT 4.
6. Earn a Soft Skills certificate
The Soft Skills Certificate, which is included in the program content, will allow you to acquire the soft skills valued required by those seeking digital transformation specialists. Our faculty, in collaboration with the TBS Career Starter department, will provide you with personalized coaching tools to develop your career in digital transformation and business innovation.
7. A highly-requested job position
The emergence of the specialist in digital transformation in the job market, equipped with innovation skills and trained on process change management, has had a great impact and has resulted in rising demand for this professional profile.
So much so the International Labour Organization 2021 ranking placed this job position in 5th place in Spain. Even more, according to Salesforce, there will be 9.3 million new jobs related to digital transformation by 2026.
8. A green IT approach
The in-depth exploration of Green IT is one of the key highlights of our program, a subject that is integral to creating environmentally responsible and sustainable business practices. Our pioneering MSc Digital Transformation & Business Innovation program is designed to equip students with the knowledge and skills needed to understand how to measure and decrease IT carbon footprint.
In our classrooms, students will delve into the latest advancements in digital technologies that empower companies to quantify and diminish their carbon footprint throughout the entire value chain. Within the partnerships with industry, the MSc also includes topics about the new European regulation Corporate Sustainability Reporting Directive (CSRD).
9. Study in Barcelona, a digital hub
Studying at our campus in Barcelona is an unforgettable experience. Our Barcelona campus is located in the 22@, the city’s district of entrepreneurship, education, and knowledge, which is home to global companies and game-changing startups.
Barcelona also hosts more than 100k IT-related jobs and is a proud member of the Top Ten “Best cities for digital talent“.
Barcelona-Catalonia is the fifth most digitized area in Europe, ahead of countries like the UK, Germany and Estonia. So, it’s no wonder that the tech industry feels at home in Barcelona-Catalonia.
10. Take a learning trip
As part of the MSc in Digital Transformation and Business Innovation, you’ll take part in an engaging three-day learning experience in Toulouse, where you’ll join a Hackathon dedicated to implementing Generative AI solutions.
This exciting event is organized in collaboration with the TBS Center of Excellence in AI.
You will collaborate with MSc Data Science & AI students, combining your expertise in digital transformation with advanced AI technologies to tackle real-world business problems, providing you with invaluable practical experience in AI-driven innovation.
After successfully graduating from the MSc Digital Transformation & Business Innovation program, you will have the opportunity to seek professional roles within the domain of digital technologies and innovation.
Check if you meet the requirements to access the MSc Digital Transformation at the TBS Education – Barcelona campus.
Discover the scholarship that aligns perfectly with your qualifications and begin envisioning your future career in digital transformation with TBS Education.
The modern facility, situated in Barcelona’s innovation district, has the capacity to accommodate 1,100 students.
INSPIRING TESTIMONIAL
In Conversation with Tomorrow's Leaders
Introducing Laura Vanegas: Laura is a standout student of the MSc in Digital Transformation & Business Innovation. Her thesis, “Combating Climate Change Disinformation on TikTok: An Analysis and Intervention Framework”, tackles the pressing issue of misinformation on digital platforms. Through her research, Laura explores how misleading climate content spreads on TikTok and proposes strategic solutions for addressing these challenges. Her work reflects a deep commitment to both digital innovation and social responsibility.
Introducing Leonardo Ardovini: Leonardo, a student in the MSc in Digital Transformation & Business Innovation, crafted his thesis on “Sustainable AI and AI for Sustainability: High Awareness, Behavioral Barriers, and Technological Lock-in Among Young Educated Adults.” His research delves into the perceptions of young adults regarding AI’s role in sustainability and the challenges that prevent them from adopting sustainable AI practices, despite high awareness. His work paves the way for exploring the intersection of AI and sustainability.
A truly International Experience
Campuses: Toulouse, Paris, Barcelona & Casablanca
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International Students
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10 Reasons to choose TBS Education
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