published on 23.12.22
Welcome to Christmas! A time for family celebrations, parties with friends, gifts and wonderful advertising campaigns that really touch our hearts. Christmas ads are like mini films that tell a story designed to evoke strong feelings: making us laugh, cry or crack a little smile. Because life is made up of little stories and emotions connect and help to sell. Enjoy our selection and… Happy Holidays!
John Lewis’ Christmas advertising always hits the mark, and this spot in particular will stick in the minds of consumers. A heartwarming and touching advert that shows a determination to find common ground despite the countless obstacles in the way. The story unfolds beautifully and ends with the arrival of a new addition to the household, reminding us once again of the importance of being together in the precious moments (even if they are also difficult).
This is one of the surprises of the advertising season. This highly viral spot chronicles the transformation of a grandfather in a small town in Spain and the beautiful story between him and his granddaughter. The brand has been able to reflect what many LGBTIQ+ people feel at this time of year while reaffirming its social commitment to diversity and inclusion. A clear manifestation of how the love that unites us is so great that it can overcome any prejudice or barrier that may separate us.
Asda sets the nostalgic tone for the season by bringing one of its stores together with Buddy the Elf, played by Will Ferrell. This is a technically smart ad, but it’s also full of heart and joy. Typically, spots featuring celebrities tend to have a problem with brand attribution: consumers love the ad, but don’t realize who is actually behind it. No such problem here: the Asda ad has a great flow and stands out for its message.
Starring BAFTA-nominated actor Lydia West, this fantasy tells the amusing story of a girl who finds a pair of magic glasses on a bus that allow her to see what makes people happy: candles, a microphone or a photo of their pet. An immensely powerful idea: Christmas joy can come from the simplest of things, and they are never the most expensive.
An ad with good storytelling and great production. It is actually a little Christmas tale about the consumerism of this time of year, which introduces us to a boy who gets carried away writing his fanciful and never-ending Christmas list for Santa Claus. His list gets longer and longer, but the plot has a twist when the big day arrives and it gets severely shortened, reminding him of what truly matters.
Author: Joan Margarit, Marketing and Communication Analyst
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