Professional fairs and congresses return to Barcelona
published on 08.06.21
Advances in vaccionation have allowed many events that were impossible to celebrate until now to return back to pre-Covid-19 normality. For example, professional faires and congresses have started to be organized. It is the case of ISE, the biggest professional fair ot the audiovisual sector. Another example is Mobile World Congress, that will return to Barcelona between 28th of June and the 1st of July.
What will the MWC21 be like?
The last week of June will see the return of one of the most important annual events in the city’s economy. In a year marked by the pandemic in which being connected has been essential to moving forward, the MWC will focus on the theme of “connectivity.” The fair will address topics such as blockchain, robocalling and fraud, climate, or mobile gender gap.
This edition has been organized in a hybrid format, some of the activities will be face-to-face, while others will be held online. Despite the hybrid format, MWC21 will be of large dimensions, it is estimated that the congress will attract between 30,000 and 50,000 visitors in just one week. The event will feature some 300 exhibitors and around 600 speakers. The majority of the speeches – about 70% – are expected to be in person. In addition to attracting attendees from all over the world, MWC21 will offer special discount tickets – for as little as 21 euros – for local attendees from sectors close to mobile technology, such as consulting, education or finance. The organization has announced that it will make a donation of 300,000 euros to boost the recovery of Covid-19.
In terms of sanitary measures, visitors will have to pass an antigen test to enter the congress, ventilation will be increased and masks will be mandatory.
ISE: test passed
Last week, between June 1 and 2, took place in the Catalan capital the ISE fair, another of the major events of the year. Integrated Systems Europe is the world’s most important trade fair for the audiovisual sector. This event has been the first to restart with face-to-face events and has shown the way to the congresses to come. The Fira de Barcelona welcomed some 80 exhibitors and more than 5,500 visitors. Despite the large size of the fair, it was much smaller than the February 2022 edition is expected to be due to health restrictions.