Career opportunities

Upon successfully completing the MSc Digital Transformation & AI, you will be equipped to pursue high-impact roles in the fields of artificial intelligence and digital transformation. This program prepares you to lead AI-driven initiatives, align technology with business strategy, and drive innovation across industries. Below are some of the key career paths you can explore: 

• AI Transformation Consultant: Advise organizations on AI strategies, integrate intelligent systems, and lead change to achieve digital transformation. 
• Data and Product Manager: Oversee AI-powered digital products, manage teams, and align data with business goals to enhance customer experience and efficiency. 
• AI Ethics and Governance Specialist: Ensure the ethical use of AI, develop governance frameworks, and align with regulations like the EU AI Act. 
• Customer Intelligence Analyst: Use advanced analytics and synthetic data to analyze user behavior and optimize digital experiences. 
• Generative AI Application Lead: Create applications with foundation models, prompt engineering, and no-code tools to drive business value. 
• Social Media Strategist: Use AI tools like sentiment analysis and trend prediction to boost engagement and brand performance. 
• Digital Experience & Web Optimization Specialist: Apply AI-driven analytics and A/B testing to improve user experience and platform results. 

Employability

According to a 2024 survey conducted by the Conférence des Grandes Ecoles and TBS Education: 

Employment rate

87% of graduates from the MSc Digital Transformation & AI program find their first job within 4 months of graduating, reflecting the high demand for AI and digital transformation professionals. 

Employment area

The first-highest percentage of our students (17%) obtained a Business Development position, highlighting the critical role of AI transformation managers in global companies.

On the other hand, 60% of our graduates obtained a position related to Marketing (20%), Finance (17.5%), Purchasing (5%) and Consulting (17.5%).

Finally, 21% work in areas such as Customer Service, Big Data, Management, Corporate Social Responsibility (CSR), and other emerging fields. 

In Spain, according to the ONTSI 2024 report, almost half (44%) of large companies (250+ employees) and 11.4% of companies with 10+ employees are already using AI technologies – up from the previous year, and Salesforce projects 9.3 million new jobs related to digital transformation and AI by 2026. With the skills and expertise gained from this program, you’ll be well-positioned to meet this growing demand and lead the future of AI-driven innovation.

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