• Barcelona
  • English
  • 18,500€ to 25,650€
  • 1 or 2 years
  • 90-150 ECTS
  • Full Time
  • 01 October 2026

The MSc Digital Transformation & AI prepares you to bridge the critical gap between technology and business strategy. In a market where Artificial Intelligence is reshaping every industry, our graduates are the leaders who define how companies innovate, scale, and compete globally.

AI Strategy & Transformation career opportunities:

The MSc in International Business prepares graduates for careers in AI Strategy and Business Transformation, focusing on how artificial intelligence can drive innovation, efficiency, and competitive advantage across industries. These roles combine business strategy, digital transformation, and data-driven decision-making.

AI Strategy & Management Roles

Graduates can access roles such as AI Strategy Manager, AI Program Manager, AI Product Manager, or Head of AI Strategy, where they define AI roadmaps, align artificial intelligence initiatives with business objectives, and lead cross-functional teams.

Digital & Business Transformation Careers

In roles like Digital Transformation Manager, Business Transformation Manager, or Innovation Manager, graduates support organizations in redesigning processes, improving performance, and implementing AI-driven solutions at scale.

AI Consulting & Advisory Positions

Graduates may also pursue careers as AI Consultants or Digital Strategy Consultants, advising companies on AI adoption, change management, and transformation strategies across international markets and industries.

Product & Data Leadership Career Opportunities

The MSc in International Business prepares graduates for Product & Data Leadership roles, combining strategic thinking, business analytics, and data-driven decision-making. These careers are especially in demand in technology-driven companies, digital startups, consulting firms, and multinational organizations.

Product Management & Product Leadership Roles

Graduates can pursue careers such as Product Manager, Product Owner, Product Lead, or Head of Product, where they are responsible for defining product vision, managing roadmaps, and aligning product strategy with business objectives.

Hybrid Product & Data Management Positions

The combination of product strategy and data analytics opens doors to hybrid roles such as Data Product Manager, Product Data Analyst, Product Analytics Manager, or Digital Product Manager, highly valued in data-driven and innovation-focused organizations.

Strategic & Digital Leadership Roles

Experienced professionals may progress into senior positions such as Chief Product Officer (CPO), Chief Data Officer (CDO), Digital Transformation Manager, or Innovation Manager, leading data-driven growth and digital transformation initiatives.

Data Analytics & Data Leadership Careers

With strong analytical and quantitative skills, graduates can access roles such as Data Analyst, Data Manager, Business Intelligence Manager, or Head of Data, supporting organizations through data analysis, performance measurement, and strategic insights.

Customer & Digital Experience

The MSc in International Business prepares graduates for careers in Customer and Digital Experience management, combining customer-centric strategy, digital innovation, and data-driven insights. These roles are essential in organizations aiming to improve customer satisfaction, loyalty, and long-term business performance.

Customer Experience & CX Management Roles

Graduates can pursue positions such as Customer Experience Manager, CX Manager, Customer Success Manager, or Head of Customer Experience, where they design, monitor, and optimize end-to-end customer journeys across digital and physical touchpoints.

Customer Strategy & Leadership Roles

With experience, professionals can progress into leadership roles such as Customer Strategy Manager, CRM Manager, Loyalty Manager, or Chief Customer Officer (CCO), leading customer-centric transformation initiatives at a strategic level.

Employability: A Booming Market

The demand for professionals with dual skills in Business + AI is exploding. According to Salesforce, the AI economy will create 9.3 million new jobs by 2026.

  • High Demand in Spain: According to the ONTSI 2024 report, 44% of large companies are already integrating AI, creating an urgent need for qualified managers.
  • Rapid Placement: 87% of our graduates secure a position within 4 months of finishing the program.
  • Network: Access exclusive opportunities through our partnerships with tech giants and the Barcelona 22@ district ecosystem.

According to a 2024 survey conducted by the Conférence des Grandes Ecoles and TBS Education

Employment rate

Employment area

More information