How Decathlon leverages digital technologies for circular economy, by Luc Teerlinck
published on 27.03.23
Last week, Luc Teerlinck, co-leader of We Play Circular, visited our campus during the closing session of the MSc Digital Transformation and Business Innovation. Moreover, our first-year Master in Management students also attended the conference, coordinated by the head of the MSc program, PhD. Roxana Ologeanu-Taddei.
Teerlinck’s project We Play Circular introduces an innovative business model that deals with Decathlon’s transformation in terms of built-in obsolescence, business regeneration and decreasing environmental impact along with the company’s growth. Thus, these features were explained in depth to our students using Decathlon as an existing, successful example.
Digital resources are a key nowadays to face these challenges, according to Teerlinck’s perspective, after the results obtained with Decathlon and the development of its new business model, which is a remarkable role model for circular economy.
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