published on 22.01.26
Are you standing at a career crossroads? You are passionate about marketing, image, and product management, but you are hesitant between two of our most sought-after programs. This article is for students to tend to confuse the MSc Brand Management & Creativity with the MSc Fashion & Luxury Marketing.
While both programs share the academic excellence of TBS Education and a strong business vision, they open very different doors. In this article, we break down the key differences, career opportunities, and academic focus of each so you can choose the MSc degree that truly aligns with your professional aspirations.
To understand which program fits you, visualize how you want to apply your knowledge:
You will dive deep into how to emotionally connect with consumers through strategy. Key modules revolve around consumer behavior, brand consulting, creative direction, and disruptive innovation.
This program is designed for inquisitive minds who want to understand the DNA of companies. It is not just about selling a product; it is about building a universe around it.
If you choose this path, your future likely points toward advertising agencies, branding consultancies, or marketing departments in major global corporations.
This is for you if: You love pure strategy, consumer psychology, and want the flexibility to work for companies like Google, Coca-Cola, or a creative agency.
The luxury sector doesn’t follow traditional marketing rules; it invents new ones. This Master’s degree doesn’t just teach you marketing; it educates you in the sensibility and culture necessary to work with high-prestige brands.
The program focuses on luxury retail management, sustainability in fashion, international operations, and the specific codes of high-end markets (Haute Couture, Jewelry, Premium Experiences).
Here, the roles are much more tangible and closely linked to the product and point of sale.
This is for you if: You have a clear passion for the fashion and luxury world, you understand the importance of exclusivity, and you see yourself working for groups like LVMH, Kering, or Inditex.
Sometimes students assume that Brand Management is included within Fashion Marketing, or vice versa. The reality is that while they touch, they look in different directions.
At TBS Education in Barcelona, both programs offer internships, corporate connections, and an internationally recognized degree.
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