International Business in Latin America Program content
The course is divided into two sections. The first, “Polity, Politics and Policies,” is delivered by the Autonomous University of Barcelona (UAB) and is divided into three comprehensive modules. The second section, “Doing Business in Latin America,” offered by TBS, consists of five focused modules.
The first section focuses on understanding the historical, geographical, and societal intricacies of Latin America, emphasizing regional similarities and differences. Addresses contemporary challenges in Latin America, such as democratic survival, regulatory versus redistributive policies, and the region’s international relations amid global leadership shifts. And examines economic governance changes in Latin America due to globalization, emphasizing regional integration and sustainable development goals.
The second section explores cultural nuances and leadership styles, emphasizing transcultural negotiations and strategic responses to global challenges. It studies successful market entry strategies and the unique opportunities and challenges in the region. Covers talent management specifics across various Latin American countries. Teaches you how to identify market opportunities in Latin America and design an effective market entry strategy, understanding the local talent management practices and deciding upon the best marketing strategy tailored to Latino consumers. Lastly, focuses on assessing investment opportunities, managing country risk, and presenting business ideas to investors in Latin America.
Academic content
Polity, Politics, and Policies (90 hours)
Autonomous University of Barcelona (UAB)
Doing Business in Latin America (90 hours)
TBS Education
Module 1: History, Geography, and Society (15 hours)
This module provides a foundational understanding of Latin America’s historical, geographical, and societal landscape. Also, it examines the region’s unique features, recent developments, and key issues such as development and inequality.
Module 2: Geopolitics and Geostrategies (41 hours)
Explore the main internal and external challenges facing contemporary Latin America. This module covers topics such as the survival of democracy during crises, regulatory and public policies, international relations, and emerging security issues, including climate and energy concerns.
- Democracy and Political Issues in Latin America (15 hours)
- Regulation and Public Policies (12 hours)
- International Relations of Latin America (8 hours)
- Geostrategy and Hemispheric Security (6 hours)
Module 3: Globalization, Cooperation, and Sustainable Development (34 hours)
Examine the economic governance systems in Latin America and their evolution in the face of globalization. This module focuses on regional integration, sustainable development goals, and the impact of global agendas on the region’s growth and development.
- 2030 Agenda and South-South Cooperation (10 hours)
- LAC: Global Agenda (10 hours)
- Globalization, Governance, and Development (12 hours)
Module 1: Culture and Leadership in Latin America (21 hours)
Delve into the unique cultural aspects and leadership styles prevalent in the region. This module addresses differences in values, management practices, and strategic approaches, emphasizing how to effectively navigate and lead in the Latin American business environment.
- Differences in Values, Management Styles, and Practices
- Latin America: One Style Leadership or Transcultural Approaches in Negotiations
- Leadership and Cultural Change in Doing Business
- Strategies in 2020: How COVID-19 Redefined and Promoted Alliances.
Module 2: Strategic Management in Latin America (22 hours)
Focus on identifying and leveraging opportunities within the region. This module covers successful market entry strategies, challenges, and institutional voids, equipping students with the tools to navigate and thrive in Latin American markets.
- Successful market entry strategies and opportunities.
- Entry modes based on the Uppsala model.
- Addressing institutional voids and emerging multinationals.
- Exercises on economic freedom and investment types.
- Strategies for market disruption and brand building.
Module 3: Human Resources Management in Latin America (10 hours)
Learn about the specific challenges and strategies for managing talent within the region. This module explores the unique aspects of social capital, HR practices across different countries, and future challenges for HR professionals in Latin America.
- Managing talent capabilities and social capital.
- HR practices in various countries.
- Future challenges for HR practitioners in the region.
Module 4: Marketing Strategies and Sales in Latin America (15 hours)
Zoom in on designing and implementing effective go-to-market strategies tailored to this unique market. This module covers insights into consumer behavior, culturally informed research, and the future of marketing in the region.
- Designing effective market strategies tailored to its consumers.
- Insights into Latino culture and consumer behaviour.
- Culturally informed research and future marketing trends.
Module 5: Entrepreneurial Finance in Latin America (22 hours)
Equip yourself with the skills to assess and present investment opportunities within the region. This module covers key drivers of investment, dealing with country risk, startup valuation, and strategies for pitching business ideas to investors.
- Assessing and presenting investment opportunities.
- Dealing with country risk and entrepreneurial profiling.
- Valuation of startups and designing contingent strategies.
- Introducing business ideas to investors, business angels, and venture capitalists.
Career opportunities
This course aims to equip professionals with the essential knowledge and skills required to excel in the field of international business within the Latin American context. Students completing this course may find career opportunities as:
- International Business Consultant
- Market Entry Strategist
- Latin America Regional Manager
- Corporate Social Responsibility (CSR) Manager
- Supply Chain Manager
- Export Manager
- Foreign Trade Specialist
- Strategic Planner
- Political Risk Analyst
- Business Development Manager
- Cross-Cultural Communication Specialist
- Latin America Business Analyst
- Human Resources Manager
- Marketing Manager
- Entrepreneurial Finance Specialist
- Investment Analyst
- Government Relations Advisor
- Sustainable Development Consultant
- Nonprofit Sector Leader
- International Relations Specialist
Qualification obtained
Upon completing the program, students will obtain a Postgraduate in International Business in Latin America certificate from TBS Education. This diploma acknowledges the learning targets accomplished and the competencies built in this sector.
