• Barcelona
  • English
  • 18,500€ to 22,100€
  • 1 year
  • 90 ECTS
  • Full Time
  • 02 October 2024

The MSc Marketing Management program takes place over 3 terms. Thus, during the 1st term, you will learn the Marketing Foundations along with the most advanced techniques in the field of digital marketing. Moreover, you will participate in a Team Business Challenge that will offer you an immersive business learning experience.

In the 2nd term in our business school, you will be able to specialize and focus on the most appropriate professional area to meet your future career goals. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class.

In the 3rd term of the MSc Marketing Management program, you will need to work on your Master’s Dissertation, supported by the TBS faculty. Additionally, you will have the chance to undertake a 4-to-6-month optional internship in a renowned national or international company.

Throughout the whole marketing master’s program, you will also benefit from the Soft Skills Certificate. Moreover, you will have some complementary activities that will help towards better professional integration:

  • Meet-ups with Marketing Management Professionals
  • Field Visits
  • Optional Language Course

*Non-contractual information. Courses are subject to change every academic year.

Marketing Foundations

This academic block of the master in marketing management is divided into 5 modules, designed to provide you with sound fundamentals in Marketing Management.

Marketing Intelligence & Research

Strategic Business & Management

Integrated Marketing Communication

International Business Development

Research Methods & Fundamental Basis Skills

Specialization Tracks

You will need to choose one of the 2 Specialization Tracks the course offers so that you can tailor your training according to your professional goals:

  • Retail & Consumer Goods
  • Account-based Marketing

Retail & Consumer Goods

This Specialization Track will provide you with an insight into the business sphere of mass consumer goods and targeted distribution aimed at the final consumer.

Understanding Consumer Markets & Customers

Implementing Consumer Marketing Strategies

Retail & Sales Channels Management

Research Methods & Fundamental Business Skills II

Account-based Marketing (B2B)

In this Specialization Track of the master’s degree in marketing management, you will get to know the relationship between companies that produce products for or provide services to other businesses. Currently, Account-based Marketing exchanges account for 50% of the total GNP of modern economies.

Understanding Key Accounts & their Markets

Implementing Marketing Strategies

Sales Management & CSR

International Business Development II

Research Methods & Fundamental Business Skills II

Team Business Challenge

Take on the role of a marketing professional in the operational mission of the MSc Marketing Management. You will join a Team Business Workshop with your colleagues to develop a business case based on a company’s current challenge seeking ways to launch a Digital Language Learning App in global B2G/B2B & B2C markets.

This hands-on project, which will help you to bridge theory and practice, will include:

  • Interviewing company representatives
  • Corroborating internal information with market data, own UX and UI.
  • Writing a business case for management training purpose

Company Consulting Mission (SESAME)

Put your consultancy skills to the test for two weeks during a hands-on, transversal, consultancy assignment!

You will be sent a letter of engagement from a TBS partner company representative about a current strategy issue.

Students of this master’s in marketing management will receive support from TBS professors as they work on a strategic plan to assess the company’s competitive position. They will then suggest strategic and operational actions that could meet the challenges facing the company.

This practical exercise will let you implement the skills and knowledge you have gained over your MSc program.

Several TBS partner companies have worked with students during previous academic years, including:

  • Aerospace Valley
  • Airbus
  • Cap Gemini
  • Comtesse du Barry
  • Continental Automotive
  • EY
  • Hilti
  • Mars Petfoods
  • Motorola
  • Thalès
  • Rockwell & Collins

Soft Skills Certificate

During this unit, you will develop the management and leadership abilities you need in relation to the people and behavioral skills you need to move forward in your career in marketing management. This certificate, embedded in the marketing masters program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.

Management & Leadership Skills

Career Agility

Complementary activities

These activities are intended to give you additional tools to improve your professional skills for better integration in the world of marketing.

Meet-ups with Marketing Management Professionals

Field Visits

Optional Language Course

Master’s Dissertation

You will need to write an individual dissertation on a current marketing issue from an academic or professional perspective. By doing so, you will contribute towards the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:

  • Motivation: Justifying your choice of the research issue
  • Resourcefulness: Ability to start and plan a research article
  • Creativity & common sense: Showing a structured and logical methodology
  • Cross-functionality: Demonstrating a multidimensional approach to problem-solving

You must submit a suitable master’s thesis to graduate.

Optional Internship

During this master’s degree in marketing, you will be given the chance to complete an internship at a company in Spain or abroad over a 4-to-6-month period. The internship is not compulsory for graduation.

Nonetheless, TBS encourages you to complete an internship to supplement your education with professional experience in marketing, as it would help towards better professional integration.

How do I find an internship?

TBS Career Services will help you develop your skills and give you the professional tools you need to find the right internship for your career goals, while you are studying your marketing master. You will also be offered personalized coaching to ensure you make the most of your internship experience.

Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.

During previous academic years, MSc students have completed internships with some of the following companies and organizations:

Qualification obtained

Once students have completed their studies, they will obtain the MSc Marketing Management private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year. 

*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.