Program content
The Master of Science in Digital Transformation & Business Innovation follows the new business paradigm, establishing digital strategies and data analytics right in the middle.
The course takes place over 3 terms. Thus, during the 1st term and 2nd term, you will learn concepts such as digital technologies, digital strategies, Generative AI (eg ChatGPT) and Data Governance along with the most advanced data based tools such as Microsoft Azure and Tableau.
Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company. Finally, you will embark on a Learning Trip.
In the final 3rd term, you will be requested to prepare a Master’s Dissertation. Also, you will have the opportunity to undertake a 4-to-6-month internship in a top national or international company.
Embedded in the program course, you will benefit from the Soft Skills Certificate and our Optional Language Course.
*Non-contractual information. Courses are subject to change every academic year.
Professional Expertise
This academic block of the MSc Digital Transformation & Business Innovation program is divided into 8 academic units, created to provide you with sound fundamentals in those high-demand industries.
Digital Technologies & Innovation
This first unit focuses on identify opportunities and create innovative solutions in the digital landscape. The unit emphasizes building entrepreneurial mindsets, focusing on digital business models and disruptive technologies. The students develop critical thinking and analytical abilities to tackle complex business challenges.
- Entrepreneurship for digital
- Mastering problem solving
Digital Business Strategy
This unit focuses on how artificial intelligence can drive innovation and inform key business decisions. Students will explore how companies can leverage digital technologies to create new value propositions and revenue streams. Finally, this unit teaches students how to execute comprehensive digital strategies that align with organizational goals and drive digital transformation.
- AI for innovation & strategic decisions
- Digital business models
- Digital strategy implementation
Digital Technology Management
This unit explores is focused on designing efficient data systems for businesses. It also covers Data Regulation and Security, ensuring compliance with privacy laws like GDPR and maintaining ethical data practices. Additionally, the unit addresses Circular Economy and Data Analytics, using data to support sustainable business models and reduce environmental impact.
- Data architecture
- Data regulation and security
- Business intelligence and data analytics
Customer Behaviour & Programming
This unit covers Generative AI & Chatbot Design, where students learn to create AI-driven conversational agents that enhance customer interaction. In Datathon Toulouse, students engage in a competitive, real-world data analysis event, applying advanced data science skills. The CRM & Customer Behaviour section focuses on leveraging data to understand customer behavior and improve customer relationship management strategies. Lastly, Digital Marketing and AI explores how AI can optimize digital marketing efforts, from personalized campaigns to predictive analytics for better decision-making.
- Generative AI & Chatbot design
- Hackathon Toulouse *
- CRM & Customer behaviour
- Digital Marketing and AI
*Hackathon Toulouse: This Hackathon will be centered on Implement Generative AI in collaboration with TBS center of excellence on AI, and the MSc Data science & AI students.
Digital Transformation Management
This unit focuses on how businesses implement and adapt large-scale software solutions to improve operations. It also explores the strategic deployment of emerging technologies to drive innovation and efficiency. Lastly, provides students with the tools and techniques to effectively manage digital transformation projects, ensuring alignment with business goals and successful execution.
- Use and evolution of entreprise systems
- Digital technologies management
- Project management
Data Governance & Management
This unit covers how to implement policies and frameworks for secure and compliant data management. It also explores real-world applications of the Internet of Things in industries, highlighting its business value. Students will learn techniques to present data insights effectively for decision-making. Lastly, this unit teaches on using Amazon Web Services (AWS) to manage scalable cloud-based solutions for businesses.
- Data governance
- IOT use cases
- Data visualization
- Cloud computing: AWS
Sustainability & Ethics of Digital Transformation
This unit focuses on the ethical implications of digital transformation and its social impact. It emphasizes how companies can adopt responsible digital practices, ensuring sustainability and ethical use of technology. Finally, it teaches students how to guide companies in implementing digital solutions that drive both business growth and environmental sustainability.
- Social issues and ethics
- Green IT
- Consulting in digital transformation for sustainability
Research Methods
This unit focuses on research methods, topics and dynamics in digital transformation in order to help you design and achieve your thesis dissertation project.
- Research topics & methods
Company Consulting Mission (SESAME)
You will become a consultant during a two-week, real-life, transversal, consultancy assignment!
A TBS partner company will submit a topical strategic issue to the class in a letter of engagement.
With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.
This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.
Below are some examples of TBS partner companies that have collaborated with students in previous years:
- Aerospace Valley
- Airbus Foundation
- AllRead
- Cap Gemini
- Comtesse du Barry
- Continental Automotive
- EY
- Hilti
- Mars Petfoods
- Motorola
- Thalès
- Rockwell & Collins
Learning trip
As part of the MSc in Digital Transformation and Business Innovation, you will participate in an immersive three-day learning journey in Toulouse, where you will collaborate in a dynamic Hackathon. This event will focus on applying Generative AI, organized in partnership with the TBS Center of Excellence on AI, led by Professor Kevin Carillo. You will work closely with MSc Data Science & AI students, combining your knowledge of digital transformation with cutting-edge AI technologies to develop innovative solutions that address real-world business challenges. This experience offers hands-on exposure to the future of AI-driven business innovation.
Company visits program
Students will have the opportunity to visit leading international companies to gain practical insights into their digital transformation strategies. These visits are directly aligned with the program’s modules and student projects, offering a real-world understanding of how digital technologies are applied in business settings.
Companies visited during previous academic years include:
- SAP
- APSIA
- Gartner
- NTT Data
- TD Synnex
- Inetum
- PTC
- Papernest
- Schneider Digital Hub
The students will also visit:
- Barcelona Supercomputer
- Tech Barcelona Tour
Collaboration with companies
Through strategic partnerships, our students engage in courses and projects that address real-world challenges, ensuring they graduate with not just theoretical knowledge but practical experience that is directly applicable in the professional environment.
The following are some of the collaborations that have been carried out during previous editions of the course with well-known companies:
- Fujitsu: consulting project related to Digital for Green.
- Decathlon: real-world problem-solving project.
- Visits, and internship opportunities in consulting companies such as Fujitsu, APSIA, and NTT Data.
Cutting-Edge industry certifications
The MSc in Digital Transformation and Business Innovation at TBS Education is designed to equip students with the skills and knowledge required to excel in the digital transformation industry. A key feature of the program is its inclusion of specialized modules that prepare students for obtaining two highly regarded certifications: the Tableau Desktop Specialist (Data Visualization) and Microsoft Azure Fundamentals (Cloud Computing).
Soft Skills Certificate
During this module of the MSc Digital Transformation & Business Innovation program, you will develop your management and leadership abilities in terms of people and behavioral skills that will help you effectively manage your career in the digital and innovation fields. This certificate related to the digital and innovation master was designed by 26 professors together with leadership and management professionals, in collaboration with TBS Career Service.
Management & Leadership Skills
In this subject, you will acquire 9 key skills to lead teams and manage your professional career:
Personal Skills
- Self-awareness
- Communicating effectively
- Lifelong learning
Leadership & Management
- Building an inspiring vision
- Leading teams
- Responsible decision-making
Relational Impact
- Managing interpersonal relationships
- Building trust and well-being at work
- Influencing effectively
Career Agility
This subject, run by TBS Career Service, will help you reveal your talent and make choices in line with your deep aspirations.
Over the course of several lectures, workshops, individual tests, and coaching sessions, a specialist will support you from the start and help you find the right internship or job.
- Coaching: We will help you reflect on your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will link your self-knowledge with your ambitions and career choices while you study our masters in digital transformation and business innovation.
- Personal Branding: You will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for future employers.
Master’s Dissertation
You will be asked to write an individual dissertation on a current marketing issue in the digital and/or innovation fields from an academic or professional perspective. You will be making a contribution to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:
- Motivation: Justifying the choice of the research problem or issue
- Resourcefulness: Ability to start and conceptualize a piece of research
- Creativity & common sense: Demonstration of a structured and logical methodology
- Cross-functionality: Demonstration of a multidimensional approach to problem-solving
Submitting a suitable master’s thesis is a compulsory requirement for graduation.
Optional Language Course
Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 40-hour language course for beginners, included in the master’s tuition fee.
If you are planning to undertake your internship in Spain, speaking Spanish would be a highly valuable asset as most of the companies would expect you to be fluent in this language. That is why we encourage you to benefit from this opportunity.
The course’s timetable is embedded in your MSc Digital Transformation and Business Innovation so that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits.
*Please, consider that we require a minimum of 8 students registered to offer each language course.
Curricular Internship
You will have the chance to work as an intern at a national or international company over a 4-to-6-month period. This internship is a mandatory condition for graduation in any of our MSc programs: MSc Fashion & Luxury Marketing, MSc Sustainable Financial Management with Daya Analytics, MSc Digital Marketing and Analytics, MSc Brand Management and Analytics, MSc International Business, and MSc Digital Transformation and Business Innovation.
How do I find an internship?
TBS Career Service will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also be provided with personalized coaching to get the most out of your internship experience.
Take into account that finding an internship can be a complex exercise that requires perseverance, autonomy, and initiative. This individual project will allow you to boost your employability and becomes an essential part of the MSc Digital Transformation & Business Innovation program.
Qualification obtained
For holders of a 3-year bachelor’s degree:
- 2-year track: you will obtain a double degree,Master of Science degree and the Diplôme d’études supérieures en Management Stratégique International (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
- 1-year track + Preparatory Program: you will obtain the Master of Science private degree*, awarded by TBS Education.
*Private degrees, also known as in-house degrees
For holders of a 4-year bachelor’s degree:
- 1-year track : you will obtain a double degree, Master of Science degree and the Diploma of Specialised Studies in International Management (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
Academic Regulations
The academic regulations outline the rules and requirements that students must adhere to in order to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
