Program content
The MSc Brand Management and Creativity program takes place over 3 terms.
Thus, during the 1st term, you will learn Professional Expertise, working on a unique mix of hard (data scraping, data analysis) and soft (cultural branding, arts, design) sources of inspiration that will cultivate a 360 profile that companies are looking for.​
In the 2nd term in our business school, you will continue deepening concepts like innovation, branding, and creativity, all of them revolving around the marketing field. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company.
In the 3rd term of the MSc Brand Management and Creativity program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 4-to-6-month curricular internship in a renowned national or international company.
Throughout the brand management and creativity master’s program, you will also benefit from the Soft Skills Certificate. Furthermore, you will have a variety of complementary activities to enhance your professional integration:
- Engage in meet-ups with Senior Marketing Professionals.
- Attend Marketing Masterclasses led by industry experts.
- Prepare for a cutting-edge Industry Certification to stay ahead in your field.
- Explore real-world applications with Company Visits.
- Expand your global reach with an Optional Language Course.
These activities are designed to provide practical experiences and valuable networking opportunities, ensuring you are well-prepared for success in your career.
*Non-contractual information. Courses are subject to change every academic year.
Professional expertise
This academic block of the master’s in Brand Management and Creativity is divided into 8 modules designed to provide sound fundamentals in this area.
Understanding the Customer Journey
- Consumer Psychology and Culture
- Advanced Market Research
- Data-Driven Customer Insight Strategies
Marketing in the Contemporary World​
- Marketing Ethics and Social Responsibility
- Marketing in a Global World
- Digital Marketing and Social Media
Strategic brand management for the long-term​
At the end of this unit, students will know how to design a strategy and manage brands at every stage of their development​.
- Strategy for brand management
- Managing the brand lifecycle
- Brand portfolio and performance management
- Brand management in practice
Branding, creativity and innovationÂ
At the end of this unit, students will have learned how to think creatively, critically and innovatively about marketing and brand management. They will also acquire methods to enhance their creativity​.
- Creativity seminar
- Innovation and product development
- Research-based insights
- Brand innovation in practice
Brands and design
At the end of this unit, students will have gained in design-literacy, they will have learnt how to manage a project such as an advertising campaign.​
- Design thinking for branding: The visual brand system
- Arts, graphic design and advertising
- Managing a creative project
- Designing a creative advertising campaign
Storytelling
At the end of this unit, students will have learned how to craft and analyse narratives; and how to tell efficient stories.​
- Copywriting and narratives
- Operational branding: implementing stories
- Storytelling challenge
Extract information and trends
At the end of this unit, students will have learned how to extract relevant information from large and fuzzy sources.​
- Navigating quantitative data
- Web scraping
- Decoding cultures for branding
- Extracting information from our surroundings
Master Dissertation: Research Methods in Marketing
- Conceptualizing Marketing Research
- Conducting Marketing Research
- Writing a Dissertation
Company Consulting Mission (SESAME)
Put your consultancy skills to the test for two weeks during a hands-on, transversal, consultancy assignment!
You will be sent a letter of engagement from a TBS partner company representative about a current strategy issue.
Students pursuing this master’s in Brand Management and Creativtiy will receive support from TBS Education professors as they work on a strategic plan to assess the company’s competitive position. They will then suggest strategic and operational actions to meet the company’s challenges.
This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.
Several TBS partner companies have worked with students during previous academic years, including:
- Aerospace Valley
- Airbus Foundation
- AllRead
- Cap Gemini
- Comtesse du Barry
- Continental Automotive
- EY
- Hilti
- Mars Petfoods
- Motorola
- Thalès
- Rockwell & Collins
Soft Skills Certificate
During this unit, you will develop the management and leadership abilities you need concerning the people and behavioral skills you need to move forward in your career in brand management and creativity. This certificate, embedded in the brand management masters program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.
Management & Leadership Skills
In this part of the course, you will acquire 9 key skills to lead teams and manage your professional career:
Personal Skills
- Self-awareness
- Effective communication
- Lifelong learning
Leadership & Management
- Creating an inspiring vision
- Leading teams
- Responsible decision-making
Relational Impact
- Managing interpersonal relations
- Building trust and well-being in the workplace
- Effective influencing
Career Agility
Run by TBS Career Services, this module will help you reveal your talents and make decisions that work towards your deepest aspirations.
Over the course of lectures, workshops, individual tests, and coaching sessions, experts will help you start the process, ask the right questions, and find the best internship or job for you.
- Coaching: We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
- Personal Branding: You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
Complementary activities
These activities are intended to give you additional tools to improve your professional skills for better integration in the world of brand management and creativity.
Meet-ups with Senior Marketing professionalsÂ
The MSc Brand Management & Creativity program brings the professional realm to students through direct interaction with industry experts*. These professionals from the marketing and branding sectors share their firsthand experiences, providing a unique glimpse into the realities of similar careers. Students will gain insights into daily work life, salary expectations, and can clarify any questions regarding the field.
In addition to the structured sessions, students will have the opportunity for networking during informal “meet and greet” moments. This setting allows for a more relaxed interaction where students can address their queries and engage in deeper conversations with the professionals, fostering a better understanding of the industry and building valuable connections.
* Each year, profiles and companies are subject to change according to the students’ interests and the professionals’ availability.
Marketing MasterclassesÂ
Additionally, the program features two masterclasses each year on significant brand management topics, such as FMCG Pricing Strategy, brand collaborations, and the interplay between brands and design.
These sessions are led by prominent figures in the industry, providing invaluable insights and perspectives. Following each masterclass, there will be a networking session, allowing students to connect with these industry leaders and discuss the insights shared, further enhancing their learning and professional network.
Cutting-edge Industry CertificationÂ
The program also includes a preparatory course aimed at obtaining an online certification, with students having the liberty to choose from a provided list that aligns best with their career aspirations. This approach offers an extension of the regular curriculum for those desiring a more applied or specialized focus. Examples of potential courses include:
- Python for Data Science, AI & Development
- Statistics for Marketing
- Social Media Marketing in Practice Specialization
- Modern and Contemporary Art and Design Specialization
- Agile Project Management
This selection process allows students to tailor their educational experience to better suit their professional goals and interests, providing them with specific skills that are directly applicable to their desired career path.
Company visits
Gain hands-on learning experience to facilitate knowledge transfer to your future workplace by visiting some of the largest brands located in Barcelona.
To deepen your understanding through hands-on experience, you and your peers will engage in field trips to innovative companies. The visited companies will be closely related to marketing, brand management, and creativity, providing a comprehensive view of how these disciplines are integrated and practiced in the business world.
Optional Language Course
Maximize your experience in Barcelona by taking advantage of our 40-hour Spanish language course for beginners, which is included in your master’s program fees.
Being fluent in Spanish is a considerable advantage, especially if you’re considering an internship in Spain, where companies often expect proficiency in the language. Therefore, we recommend seizing this chance to enhance your language skills.
The course’s timetable is embedded in your MSc Brand Management and Creativity so that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits. Finally, please consider that we require a minimum of 8 students registered to offer each language course.
Master’s Dissertation
You will need to write an individual dissertation on a current brand management issue from an academic or professional perspective. By doing so, you will contribute to the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:
- Motivation: Justifying your choice of the research issue
- Resourcefulness: Ability to start and plan a research article
- Creativity & common sense: Showing a structured and logical methodology
- Cross-functionality: Demonstrating a multidimensional approach to problem-solving
You must submit a suitable master’s thesis to graduate.
Curricular Internship
During this master’s degree in brand management, you will be given the chance to complete an internship at a company in Spain or abroad over a 4-to-6-month period.
How do I find an internship?
TBS Career Services will help you develop your skills and give you the professional tools you need to find the right internship for your career goals, while you are studying your digital marketing master. You will also be offered personalized coaching to ensure you make the most of your internship experience.
Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.
During previous academic years, MSc students have completed internships with some of the following companies and organizations in the field of marketing:
Qualification obtained
For holders of a 3-year bachelor’s degree:
- 2-year track: you will obtain a double degree, Master of Science degree and the Diplôme d’études supérieures en Management Stratégique International (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
- 1-year track + Preparatory Program: you will obtain the Master of Science private degree*, awarded by TBS Education.
*Private degrees, also known as in-house degrees
For holders of a 4-year bachelor’s degree:
- 1-year track : you will obtain a double degree, Master of Science degree and the Diploma of Specialised Studies in International Management (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation).
Academic Regulations
The academic regulations outline the rules and requirements that students must adhere to to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
