Program content

Discover how the fashion, design, and luxury industries really work from a business perspective. In this module, you’ll explore how brands build their identity, position themselves in highly competitive markets, and combine creativity, image, and profitability in a fast-changing global environment. 

You’ll dive into key concepts of marketing, branding, and strategy within the fashion and luxury sectors, analyzing real-world cases and global trends. If you’re passionate about iconic brands, storytelling, and innovation in premium products, this course will give you the tools to stand out. 

Social media has completely transformed how brands communicate, sell, and build communities. In this course, you’ll learn how to use platforms like Instagram, TikTok, and LinkedIn not just for personal use, but as powerful business tools to attract customers, boost engagement, and grow strong brands. 

You’ll develop practical skills in content strategy, data analysis, market research, and digital community management. If you’re interested in marketing, entrepreneurship, or the digital world, this module will help you turn creative ideas into real results. 

Have a business idea but don’t know how to fund it? In this module, you’ll learn how startups, early-stage ventures, and small and medium-sized enterprises (SMEs) get financed. You’ll discover how investors think, how venture capital and private equity work, and what makes a project attractive for raising funds. 

You’ll also learn how to turn your idea into a solid financial plan, evaluate business opportunities, estimate funding needs, and pitch to investors. And there’s no better place to do this than Barcelona—one of Europe’s top innovation and startup hubs. 

Today’s consumers shop across physical stores, websites, apps, and social media—often all at once. In this module, you’ll learn how brands design seamless omnichannel experiences, allowing customers to start their purchase on one channel and finish it on another without friction. 

You’ll explore how data, technology, and strategy are reshaping modern retail, from logistics and marketing to customer experience. If you’re interested in e-commerce, consumer behavior, and sales innovation, this course will give you a cutting-edge view of the retail industry. 

Digital marketing is the engine behind today’s most successful brands—and in this course, you’ll learn how to master it. You’ll explore the main tools, platforms, and strategies used to attract, convert, and retain customers in digital environments. 

From social media and visual creativity to analytics, automation, and artificial intelligence, you’ll uncover what’s really behind the algorithms that influence what you see (and buy) every day. This is a dynamic, hands-on course perfect for anyone interested in digital business, creativity, and innovation. 

This course introduces you to the world of entrepreneurship and innovation, showing you how ideas are born, how they become real projects, and how they can create impact in society. You’ll analyze current trends, business models, and the main challenges faced by innovative companies. 

You’ll learn how to think creatively, spot opportunities, and design solutions to real-world problems. If you dream of launching your own startup or working in innovative environments, this module will give you the mindset and tools to make it happen. 

This course introduces you to how artificial intelligence is reshaping modern business. You will explore key technologies such as machine learning, natural language processing, computer vision, recommendation systems, and robotics, while understanding how they are applied across industries. The module also focuses on how organizations implement AI, addressing strategic, operational, and organizational challenges.

Through hands-on workshops, real-world case studies, and team projects, you will learn how to use AI for data-driven decision-making and business innovation. You will also examine the ethical and societal implications of AI, including bias, transparency, and responsible use. This course is ideal for students who want to understand how AI transforms business models, leadership, and the future of work.

This module explores the dynamic business landscape of the Mediterranean, a vital hub connecting Europe, Africa, and the Middle East. Participants will analyze logistics, cultural negotiation, and sustainable business models, with a focus on Barcelona’s role as a key player. Through case studies, company visits, and workshops, students will gain practical insights into trade, tourism, and cross-border collaboration in this diverse and strategically important region. Ideal for future leaders seeking to understand the economic and cultural drivers of success in Mediterranean markets.

Barcelona stands as a global capital of creativity and innovation, home to a thriving ecosystem of creative industries. This course explores the management of sectors such as fashion, design, music, gaming, and entertainment, using them as key examples to illustrate broader themes. You will examine diverse business models, intellectual property strategies, and digital transformation within these dynamic fields. Through interactions with local entrepreneurs, company visits, and hands-on projects, you will tackle real-world challenges in the creative sector. The course is designed for those seeking to blend business expertise with artistic vision, all within the inspiring context of one of Europe’s most vibrant cultural hubs.