published on 27.04.17
Let’s continue with the series of posts about surprising advertising campaigns. This time we bring you the original campaign created for BiC — yes, the pen company.
BiC opened a pop-up store in Antwerp where people could take anything they pleased if they paid for it with their creativity: all they had to do was pay with “notes” that they created themselves.
In this video you can take a look at how the promotion works:
https://vimeo.com/199343317
As you can see, they need to use the BiC product to customise the notes, which are then exchanged for more products from the brand. We love this idea!
Can you think of any similar ideas for other kinds of products? It seems like this campaign worked very well for BiC.
Sources: La criatura creativa
Chus García, TBS Barcelona library manager
Tags: advertising|bic|campañas de publicidad que no te puedes perder|creatividad|creativity|marketing
‹ Previous news Next news ›
To provide the best experiences, we use technologies such as cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Failure to consent or withdrawal of consent may adversely affect certain features and functions.