Hold my 0.0% beer!

This past April 9th, students in the MSc Brand Management & Creativity program presented four 0.0% alcohol beer brands at the campus cafeteria. This final step showcased the groups’ effort, dedication, and creativity, and we all got to enjoy the refreshing results alongside the program director, Fabien Pecot, and the course professor, Valery Lamy.

It’s worth noting that, despite visiting the same locations to create their beers, the four final products were completely different in every way. During their creation, the students visited the Fòrum area and Park Güell for inspiration. Afterwards, they partnered with Birra Ocho to select ingredients and bottle their creations.

Later, at the launch event, all four brands shone in both identity and taste. Here is a little about each one:

• Sugar Mamma: Sugar Mamma is not your typical beer. With notes of orange peel, vanilla, sea salt and jasmine, it is trhe perfect drink to refresh without the heaviness of a usual beer or the sugar found in most sodas. Its presentation is equally unique, with soft pink and pastel tones. Undoubtedly, the diva beer of the day.
• Ecco: Inspired by the group’s experience at Barcelona’s Fòrum, Ecco features a highly geometric and symmetrical aesthetic. And its flavor? Much like the structure of the venue, it’s a denser, stronger beer that perfectly embodies the concept of the site’s architecture. As you might guess, the coolest drink at TBS Education.
• La Mística: If you want to taste Spanish magic in a single sip, this is your beer. The group drew inspiration from the carob trees and the essence of Park Güell. With bold flavors, this drink transports you to fantastical places in our country , leaving a unique feeling only Mediterranean magic can evoke. A beer that enchants with just one taste.
• Sw!tch: Negative thoughts and bad vibes fade away with every sip of this drink. The students found their muse in Gaudí’s chameleon, and like the fascinating animal, they aim to inspire transformation in every consumer. With hints of mint and citrus, its spring-like flavor and good vibes are what make this beer stand out. Truly, the chillest drink at the event.

A big congratulations to all the participants, and thank you for letting us be part of such a unique experience.

Don’t forget to grab your favorite!