• Barcelona
  • English
  • 18,500€ to 22,100€
  • 1 year
  • 90 ECTS
  • Full Time
  • 02 October 2024

Launch your career in Marketing


Our MSc Marketing Management is a Master’s in marketing degree that’s targeted at junior professionals who are looking to launch their careers in the fast-paced marketing sector. Using a data-driven approach, this customizable program offers two Specialization Tracks so that you can easily tailor the program to help you develop the skills that your dream career needs:

  • Retail & Consumer Goods (B2C)
  • Account-based Marketing (B2B)

Based in the heart of Barcelona, one of Europe’s leading business hubs, this course will train you to make the best marketing decisions with a fundamental, rigorous management approach so that you can take on any managerial marketing position.

With a deeply practical focus, the program will give you the chance to work on impactful projects with real companies that will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics who will lead you to a 360º immersion in the international marketing sector.

This Master’s in marketing program will also allow you to get hands-on practice during an optional 4-to-6-month internship with a top national or international company. Another huge benefit is that you will take part in a professional mentoring program, which will enhance your soft skills and give you an added edge to find your ideal professional path.

Everything you need to launch your marketing management career with our Master’s in business.

Why choose this MSc Marketing Management program

When choosing a Master’s degree in marketing,  you should look at a course’s distinctions in order to make the best decision. That’s why we provide you with a selection of key reasons to study our MSc in Marketing Management at TBS Education.

We know that there is no “one size fits all” when it comes to your career. That is why the MSc Marketing Management at TBS is designed so that you can adapt the course curriculum to fit your professional goals. You will be able to choose one of the following Specialization Tracks:

If you decide to study our Marketing Management program, you will be immersed in hands-on activities that allow you to go way beyond theory – and gain experience making an impact within the real marketing word.

  • Class discussions based on case studies
  • Team Business Challenge
  • A consulting project with real companies
  • Meet-ups with marketing professionals
  • Field visits
  • Practical workshops
  • Business simulations
  • Optional 4-to-6-month internship

Our Soft Skills Certificate, which is embedded in the program classes, will develop you the soft skills valued within the modern business world. Our faculty, in collaboration with TBS Career Services, will provide you with personalized coaching tools to develop your career in marketing management.

Studying the MSc Marketing Management program will provide you with a proven boost to your employability. In fact, more than 95% of our MSc graduates find employment within 4 months of graduation. Our Career Starter Service also has its part to play, with 63% of our marketing internships ending in job offers from leading companies.

You will also have the chance to benefit from our international business network through the following activities:

Moreover, our program is based on a data-driven methodology, which is highly demanded by marketing departments, within startups and at international companies.

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is increasingly renowned as one of the world’s leading start-up hubs.

Every year, Barcelona holds relevant international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, and more…

Besides our international school in Barcelona, the city has a multicultural, forward-looking mindset, and it is also an excellent place to do business. Barcelona city ranks fifth in terms of direct foreign investment for tech projects, according to Tech Cities of the Europe 2020-2021. Ninth place among the world’s main urban areas for attraction foreign investment projects in 2020 and second city in terms of research centres, according to the Global Cities Investment Monitor 2021. Barcelona is among the top five for start-up ecosystems in the world, according to The Global Startup Ecosystem Report 2021

Moreover, Catalonia is home to prestigious local companies that currently play an important role in the highly competitive international arena: Codorniu, Freixenet, Puig, Torres, Tous, etc.

With over 215,000 students, Barcelona has Spain’s second-largest student population which makes for an exciting, vibrant space where everything seems possible.

More information

If you need any more information about TBS Master’s in marketing or you have any doubts or do not hesitate to contact us.

It’s time to study a global marketing Master’s degree in one of the most successful business schools in Europe!



Ari Fridfinnsson

Ari Fridfinnsson and his experience at TBS Education as a B2C Marketing Management student.

Arnaud Poillerat

Arnaud Poillerat

In the future, I would like to be an entrepreneur, to set up my own company to have the possibility to travel and work wherever I want.